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Krzysztof Gajdka

ORCID: 0000-0002-8113-6780
Observed ORCID: 0000-0002-8113-6780
OpenAlex ID: A5052144702
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
2020 · Mehmet Civelek, Krzysztof Gajdka, et al. · Equilibrium Quarterly Journal of Economics and Economic Policy · 82
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Promoting Sustainable Tourist Behavior through Promotional Marketing
2023 · Niranjan Devkota, Krzysztof Gajdka, et al. · Journal of Tourism and Services · 58
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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs
2021 · Mehmet Civelek, Michal Červinka, et al. · Management & Marketing · 23
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AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies
2024 · Aleksandra Mirek-Rogowska, Wojciech Kucza, et al. · Communication Today · 19
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Engaging Customers on Facebook Coffee Shops' Brand-fan Pages
2020 · Lucia Ferencakova, Krzysztof Gajdka, et al. · International Journal of Entrepreneurial Knowledge · 17
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Success Factors for Product Development and New Product Launch Projects
2023 · Ladislav Fabo, Sona Chovanova Supekova, et al. · Marketing and Management of Innovations · 8
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Generation Z's Social Networks Behavior: Implications for Cyber Screening in Hr Management
2024 · Jakub Holúbek, Lucia Ferenčákova, et al. · Polish Journal of Management Studies · 2
Roman Catholic broadcasting radio stations in Poland
2013 · Krzysztof Gajdka · 1
Tematyka harcerska w serii komiksów o przygodach Tytusa, Romka i A’Tomka
2025 · Krzysztof Gajdka · Perspektywy Kultury
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The Challenges of the COVID-19 Infodemic: Consequences and Information Management
2021 · Aleksandra E. Mirek-Rogowska, Krzysztof Gajdka · Practice, progress, and proficiency in sustainability
Works count: 10
Citation count: 210
H-index: 6
I10-index: 5
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