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Varsha Khattri
Observed name:
Khattri, Varsha
Institution:
Fore School of Management
Observed institutions:
Amity University,
Fore School of Management
ORCID:
0000-0002-9606-1056
Observed ORCID:
0000-0002-9606-1056
OpenAlex ID:
A5052144911
Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude
2022
·
Lakshmi Satya Rayasam
, Varsha Khattri
·
International Journal of Online Marketing
·
22
PDF
Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market
2024
·
Varsha Khattri
, Vivek Singh Tomar
·
Indian Journal of Marketing
·
17
PDF
Brand Image Mapping: A Study on Bathing Soaps
2016
·
Jitendra K. Das
, Om Prakash
, et al.
·
Global Business Review
·
12
Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance
2020
·
Vivek Singh Tomar
, Rohit Singh Tomar
, et al.
·
Indian Journal of Marketing
·
6
PDF
Impact of Social Media on Consumer Attitude and Purchase Decision in Travel and Tourism Industry
2018
·
Nikita Singhal
, Varsha Khattri
·
International Journal of Management, IT, and Engineering
·
4
Impact of Environmental Awareness on the Purchase of Green Products
2018
·
Shivangi Agarwal
, Varsha Khattri
·
Effulgence-A Management Journal
·
2
PDF
Multiexperience: Core principles grounded in experience theory, theory of embodied cognition, and schema theory
2026
·
Sahil Dua
, Weng Marc Lim
, et al.
·
Journal of Retailing and Consumer Services
·
1
PDF
Sales Forecast for the Indian Tractor Industry for the FY 2012-13
2013
·
Nidhi Vishnoi
, Varsha Khattri
·
SSRN Electronic Journal
·
1
Implementing ESG Priorities: Lessons from Hindustan Unilever Limited
2026
·
Varsha Khattri
·
Emerald Group Publishing Limited eBooks
Harnessing Technology for the Marketing of Agricultural Products in India
2026
·
Varsha Khattri
·
Emerald Group Publishing Limited eBooks
Ethnocentrism and Destination Choice: Cultural Biases and Implications for Destination Branding
2026
·
Varsha Khattri
·
IGI Global eBooks
A Case Study on ABC Pvt. Ltd.
2023
·
Satvika Saxena
, Varsha Khattri
·
Routledge eBooks
Book Review
2020
·
Varsha Khattri
·
Abhigyan
Implication of mobile phone usage on its user
2018
·
Akshat Dewan
, Varsha Khattri
·
International Journal of Management, IT, and Engineering
“They don't just cater, they care” – a case on Sakthi's Kitchen Pvt Ltd
2012
·
Varsha Manikandan
, G. Swaminathan
, et al.
·
Emerald Emerging Markets Case Studies
A Shift from Network to Value Added Services:A Case of Vodafone
2010
·
Varsha Khattri
, Upasana Chaudhry
, et al.
·
PES Business Review
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Works count:
19
Citation count:
65
H-index:
4
I10-index:
3
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