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Raphaëlle Lambert-Pandraud

Observed names: Lambert-Pandraud, R., Lambert-Pandraud, Raphaelle, Lambert-Pandraud, Raphaëlle, Raphaelle Lambert-Pandraud, Raphaelle Pandraud, Raphaëlle Lambert-pandraud, Raphaëlle Pandraud
OpenAlex ID: A5053116863
Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
2010 · Raphaëlle Lambert-Pandraud, Gilles Laurent · Journal of Marketing · 341
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
2005 · Raphaëlle Lambert-Pandraud, Gilles Laurent, et al. · Journal of Marketing · 333
Decision making and brand choice by older consumers
2008 · Catherine Cole, Gilles Laurent, et al. · Marketing Letters · 135
Cognition, Persuasion and Decision Making in Older Consumers
2005 · Carolyn Yoon, Gilles Laurent, et al. · Marketing Letters · 89
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Impact of age on brand awareness sets: a turning point in consumers’ early 60s
2016 · Raphaëlle Lambert-Pandraud, Gilles Laurent, et al. · Marketing Letters · 32
Impact of Age on Brand Choice
2020 · Raphaëlle Lambert-Pandraud, Gilles Laurent · Routledge eBooks · 23
Le rachat de la marque précédente par les consommateurs âgés : une synthèse des recherches en marketing, en psychologie sociale et cognitive, et en gérontologie
2000 · Raphaëlle Lambert-Pandraud · Recherche et Applications en Marketing (French Edition) · 15
Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list
2022 · Jean-Louis Chandon, Gilles Laurent, et al. · Journal of Business Research · 12
Investigating Brand Verbal Fluency: When known brands do not come to mind
2018 · Raphaëlle Lambert-Pandraud, Gilles Laurent, et al. · International Journal of Market Research · 5
Tell me which perfume you wear, I'll tell you how old you are: Modeling the Impact of Consumer age on Product choice
2006 · Gilles Laurent, Raphaëlle Lambert-Pandraud · RePEc: Research Papers in Economics · 3
Brand Memory and Aging: Accounting For Specific Age Reveals Superior Memory For Older Compared to Young Consumers
2014 · Raphaëlle Lambert-Pandraud, Gilles Laurent, et al. · ACR North American Advances · 1
1Age-Induced Decision Shrinkage, Another Avenue to Repeat Purchase: The Example of New Automobiles
2011 · Raphaëlle Lambert-pandraud, Gilles Laurent · 1
Automated facial analysis using Valence Recorder: When recognition drives emotion
2016 · Lambert-Pandraud, Raphaëlle, Laurent, Gilles, et al. · HAL
When Recognition Impacts Emotions: A Study using Psychophysiological Measures
2015 · Gourvennec, Bernard, Laurent, Gilles, et al. · HAL
When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures
2015 · Lambert-Pandraud, Raphaëlle, Gourvennec, Bernard, et al. · HAL
Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age
2013 · Laurent, Gilles, Lambert-Pandraud, R., et al. · HAL
Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline
2012 · Laurent, Gilles, Lambert-Pandraud, R. · HAL
Extending the "reminiscence bump" to take into account consumers' cognitive decline: The impact of age on brand recall
2012 · Laurent, Gilles, Lambert-Pandraud, R. · HAL
Fighting social isolation through a user-friendly mobile phone: Bazile Telecom
2012 · Raphaëlle Lambert-Pandraud, Yves Morel · Gabler Verlag eBooks
Decision Making and Brand Choice by Older Consumers
2011 · Laurent, Gilles, Cole, Catherine, et al. · RePEc: Research Papers in Economics
Impact of Age on Repeat Choice and Attitude Certainty
2010 · Raphaëlle Lambert-Pandraud, Gilles Laurent, et al. · ACR North American Advances
Impact of Age on Brand Choice
2010 · Laurent, Gilles, Lambert-Pandraud, Raphaelle · HAL
La fidélité à la marque des consommateurs âgés
2005 · Laurent, Gilles, Lambert-Pandraud, R. · HAL
The shrinking decision process of older consumers: Another avenue to repeat purchase
2004 · Raphaelle Lambert-Pandraud, Gilles Laurent · PsycEXTRA Dataset
La prudence des consommateurs âgés : une contraction du champ de recherche avant l'achat
2003 · Laurent, Gilles, Lambert-Pandraud, R. · HAL
Works count: 29
Citation count: 990
H-index: 8
I10-index: 8
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