Author

Abhinav Uppal

Institution: Indian School of Business

Observed institutions: Indian School of Business, Indian Institute of Technology Delhi

ORCID: 0000-0002-3976-6703

Observed ORCID: 0000-0002-3976-6703

OpenAlex ID: A5053649958

A global perspective on the marketing mix across time and space

2021 · Julian R.K. Wichmann, Abhinav Uppal, et al. · International Journal of Research in Marketing · 192

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Commentary on “AI is Changing the World: For Better or for Worse?”

2024 · Praveen K. Kopalle, Manish Gangwar, et al. · Journal of Macromarketing · 25

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Script-agnostic reflow of text in document images

2011 · Saurabh Panjwani, Abhinav Uppal, et al. · International Conference on Human-Computer Interaction with Mobile Devices and Services (MobileHCI) · 6

Bricks Processing Returns for Clicks: Can Foes Become Friends?

2025 · Ahmed Timoumi, Abhinav Uppal · Marketing Science · 3

Multihoming Alliances and Price Competition

2025 · Abhinav Uppal, Nanda Kumar, et al. · Journal of Marketing Research · 1

Selling Formats in Retailing in Developed and Emerging Economies

2018 · Abhinav Uppal · Digital Eprints Services at ISB (DESI) (Indian School of Business)

Works count: 6

Citation count: 227

H-index: 3

I10-index: 2