Get started
Author

Anand Jhawar

ORCID: 0000-0002-0502-3872
Observed ORCID: 0000-0002-0502-3872
OpenAlex ID: A5054120825
The emergence of virtual influencers: a shift in the influencer marketing paradigm
2023 · Anand Jhawar, Prashant Kumar, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 214
Sponsorship Disclosure on social media: literature review and future research agenda
2023 · Anand Jhawar, Sanjeev Varshney, et al. · Management Review Quarterly · 50
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective
2023 · Anand Jhawar, Prashant Kumar, et al. · Journal Of Vacation Marketing · 44
Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley
2024 · Anand Jhawar · Journal of Travel Research · 42
Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens
2025 · Prashant Kumar, Anand Jhawar, et al. · The Journal of Marketing Theory and Practice · 29
The grey side of influencer marketing: Content, contexts, and consequences
2024 · Anand Jhawar, Sanjeev Varshney, et al. · Journal of Consumer Behaviour · 29
Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
2023 · Anand Jhawar, Duraipandian Israel, et al. · Journal of Global Scholars of Marketing Science · 28
Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens
2024 · Anand Jhawar, Sanjeev Varshney, et al. · Journal of Consumer Marketing · 22
Avatar–Human Interaction: Bibliometric Review and Future Research Avenues Through the Theory–Context–Methods Lens
2024 · Prashant Kumar, Anand Jhawar · International Journal of Human-Computer Interaction · 13
Navigating the dark side of metaverse adoption in healthcare: ethical challenges, risks, and strategic interventions
2025 · Sudhanshu Bhatt, Anand Jhawar · International Journal of Pharmaceutical and Healthcare Marketing · 12
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
2025 · Prashant Kumar, Anand Jhawar · Journal of Consumer Marketing · 7
Examining the consequences of sponsorship disclosures on travel influencer-social media user relationships: A journey of expectancy violation
2025 · Anand Jhawar · Journal Of Vacation Marketing · 6
What if I shy away from cash payments during travel? The changing dynamics of intentions to use digital payment systems
2025 · Ameet Kumar Banerjee, Anand Jhawar · Loisir et Société / Society and Leisure · 6
Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda
2026 · Raiswa Saha, Sonal Purohit, et al. · Journal of Consumer Behaviour · 5
The impact of social media posts’ commercial orientation: examining the mediating role of expectancy violation and the moderating role of gender
2025 · Anand Jhawar · Current Issues in Tourism · 1
Perceived social media agility and consumer responses: the roles of consumer experience and media richness orientation
2026 · Fatih Celik, Anand Jhawar, et al. · International Journal of Contemporary Hospitality Management
From attraction to retention: a qualitative inquiry into AI influencer stickiness
2026 · Sudhanshu Bhatt, Anand Jhawar, et al. · Journal of Consumer Marketing
The Emotional Paradox of Travel: Exploring Adaptive and Maladaptive Coping in Post-Crisis Tourism
2026 · Joydeep Biswas, Anand Jhawar, et al. · Journal of Travel Research
Review of: "Qualitative Approach to Analyze Business Disclosures – A Content Analysis Perspective"
2024 · Anand Jhawar · Qeios
PDF
Works count: 19
Citation count: 508
H-index: 10
I10-index: 10
Year
Topic
Type