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David A. Soberman

Observed names: David A Soberman, David Soberman, Soberman, David, Soberman, David A, Soberman, David A., Soberman, David Allan
ORCID: 0000-0002-2191-2135
Observed ORCID: 0000-0002-2191-2135
OpenAlex ID: A5054337425
The Targeting of Advertising
2005 · Ganesh Iyer, David Soberman, et al. · Marketing Science · 522
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
2005 · Markus Christen, Ganesh Iyer, et al. · Journal of Marketing · 319
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
2006 · Markus Christen, Ganesh Iyer, et al. · Journal of Marketing · 215
Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
2008 · Amit Pazgal, David Soberman · Marketing Science · 150
Social Responsibility and Product Innovation
2016 · Ganesh Iyer, David A. Soberman · Marketing Science · 133
The economics of quality-equivalent store brands
2006 · David A. Soberman, Philip M. Parker · International Journal of Research in Marketing · 123
Simultaneous Signaling and Screening with Warranties
2003 · David A. Soberman · Journal of Marketing Research · 116
Research Note: Additional Learning and Implications on the Role of Informative Advertising
2004 · David A. Soberman · Management Science · 107
Strategic segmentation using outlet malls
2005 · Anne T. Coughlan, David A. Soberman · International Journal of Research in Marketing · 91
Markets for Product Modification Information
2000 · Ganesh Iyer, David Soberman · Marketing Science · 69
When Gray is Good: Gray Markets and Market‐Creating Investments
2014 · Romana L. Autrey, Francesco Bova, et al. · Production and Operations Management · 63
Private labels: psychological versioning of typical consumer products
2004 · David A Soberman, Philip M Parker · International Journal of Industrial Organization · 57
Organizational Structure and Gray Markets
2014 · Romana L. Autrey, Francesco Bova, et al. · Marketing Science · 53
Research Issues at the Boundary of Competitive Dynamics and Market Evolution
2005 · David Soberman, Hubert Gatignon · Marketing Science · 50
Product development capability and marketing strategy for new durable products
2013 · Sumitro Banerjee, David A. Soberman · International Journal of Research in Marketing · 43
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Marketing and politics: Models, behavior, and policy implications
2012 · Brett R. Gordon, Mitchell J. Lovett, et al. · Marketing Letters · 37
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The complexity of media planning today
2005 · David Soberman · Journal of Brand Management · 29
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
2009 · David A. Soberman · International Journal of Research in Marketing · 26
Vaccine hesitancy and monetary incentives
2022 · Ganesh Iyer, Vivek Nandur, et al. · Humanities and Social Sciences Communications · 25
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Marketing modeling reality and the realities of marketing modeling
2010 · Anne T. Coughlan, S. Chan Choi, et al. · Marketing Letters · 21
Campaign Spending Limits and Political Advertising
2007 · David Soberman, Loïc Sadoulet · Management Science · 20
Profit-increasing asymmetric entry
2015 · Amit Pazgal, David Soberman, et al. · International Journal of Research in Marketing · 19
Profit-Increasing Consumer Exit
2013 · Amit Pazgal, David Soberman, et al. · Marketing Science · 18
Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
2012 · Preyas S. Desai, David Bell, et al. · Marketing Science · 16
Preview Provision Under Competition
2010 · Yi Xiang, David A. Soberman · Marketing Science · 16
Works count: 98
Citation count: 2,496
H-index: 20
I10-index: 29
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