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Marta Giovannetti

Observed names: GIOVANNETTI, MARTA, Giovannetti M, Giovannetti M., Giovannetti Marta
ORCID: 0000-0002-9658-1705
Observed ORCID: 0000-0002-9658-1705
OpenAlex ID: A5054458243
Measuring B2B social selling: Key activities, antecedents and performance outcomes
2022 · Harri Terho, Marta Giovannetti, et al. · Industrial Marketing Management · 75
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Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions
2022 · Silvio Cardinali, Alessandro Pagano, et al. · Journal of Service Theory and Practice · 53
Sales technology and salespeople’s ambidexterity: an ecosystem approach
2020 · Marta Giovannetti, Silvio Cardinali, et al. · Journal of Business and Industrial Marketing · 46
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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
2022 · Marta Giovannetti, Arun Sharma, et al. · Industrial Marketing Management · 45
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
2025 · Lala Hu, Mirko Olivieri, et al. · Journal of Retailing and Consumer Services · 41
Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour
2020 · Yam B. Limbu, Marta Giovannetti, et al. · British Food Journal · 20
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Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
2023 · Marta Giovannetti, Arun Sharma, et al. · Journal of Business and Industrial Marketing · 18
Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs
2023 · Aleksandra Gaweł, Marta Giovannetti, et al. · Studies in Higher Education · 17
Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets
2019 · Silvio Cardinali, Meri Travaglini, et al. · Journal of the Knowledge Economy · 14
A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions
2025 · Silvio Cardinali, Marta Giovannetti, et al. · Journal of Marketing Education · 11
User Experience on E-learning Platforms in Higher Education
2023 · Luca Giraldi, Marta Giovannetti, et al. · Research Square · 10
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Fashion and Gamification
2024 · Elena Cedrola, Marta Giovannetti · Springer eBooks · 6
Buying centers and emerging developments: the SME perspective
2023 · Silvio Cardinali, Piyush Sharma, et al. · Journal of Business and Industrial Marketing · 4
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Unveiling emotional reaction and satisfaction in e-learning with face tracking
2025 · Luca Giraldi, Marta Giovannetti, et al. · Educational Research and Evaluation · 2
Avatars, fashion and the metaverse: a cross-cultural analysis of young consumers’ digital identity and self-expression
2026 · Marta Giovannetti, Elena Cedrola, et al. · International Marketing Review
Sense and Sensibility in Sustainability: How Knowledge and Emotions Elaborate Green Advertising Messages Towards Brand Outcomes
2026 · Cedrola Elena, Giovannetti Marta, et al. · Global Fashion Management Conference
Blockchain-Enabled Sustainability Communication: The Interplay of Emotional and Rational Consumer Responses
2026 · Cedrola E, Giovannetti M, et al. · U-PAD Unimc - Open Digital Publications (University of Macerata)
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Unpacking Trends, Challenges, and Opportunities in Genderless Fashion
2026 · Stefania Masè, Marta Giovannetti, et al. · Springer eBooks
Selling with Values: How Family Firms Mobilize Codes of Ethics in Sales Practices
2026 · Stefania Masè, Marta Giovannetti, et al. · U-PAD Unimc - Open Digital Publications (University of Macerata)
The Interplay of Ethical Climate and Personal Regulatory Focus in Sales Manager–Salesperson Ethical behavior
2026 · Marta Giovannetti, Karina Burgdorff Jensen, et al. · U-PAD Unimc - Open Digital Publications (University of Macerata)
Where Genius Loci Lives: Sustainable Business Models for Artists’ Houses in Italy and France
2026 · Elena Cedrola, Marta Giovannetti, et al. · U-PAD Unimc - Open Digital Publications (University of Macerata)
Crafting Excellence: Hmoda Group Strategic Support for Luxury Fashion Smes
2025 · Giovannetti Marta, Cedrola Elena, et al. · Global Fashion Management Conference
A Cross-cultural Study on Avatars and Young Consumers’ Interactions With Fashion Brands in the Metaverse
2025 · Giovannetti Marta, Hu Lala, et al. · Global Fashion Management Conference
Digital Fashion in the Metaverse and Innovation for Sustainability in Fashion
2025 · Marta Giovannetti, Elena Cedrola · Springer eBooks
Tourism recovery after natural disasters
2024 · Barbara Pavlakovič Farrell, Elena Cedrola, et al. · Routledge eBooks
Works count: 57
Citation count: 363
H-index: 10
I10-index: 11
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