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Shubhomoy Banerjee
Institution:
Xavier School of Management
Observed institutions:
Xavier School of Management,
O. P. Jindal Global University
ORCID:
0000-0002-1767-8251
Observed ORCID:
0000-0002-1767-8251
OpenAlex ID:
A5055395851
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective
2024
·
Shubhomoy Banerjee
, Ateeque Shaikh
, et al.
·
Marketing Intelligence & Planning
·
27
Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment
2022
·
Shubhomoy Banerjee
, Ateeque Shaikh
·
Journal of Product & Brand Management
·
27
Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach
2021
·
Shubhomoy Banerjee
, S. Sreejesh
·
International Journal of Bank Marketing
·
27
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets
2022
·
Shubhomoy Banerjee
, S. Sreejesh
·
International Journal of Emerging Markets
·
19
The Differential Impact of e-Service Quality’s Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market
2023
·
Ateeque Shaikh
, Shubhomoy Banerjee
, et al.
·
Services Marketing Quarterly
·
16
Cab-sharing services and transformation expectations of consumers: the moderating role of materialism
2022
·
Ateeque Shaikh
, Kaushik Mukerjee
, et al.
·
Benchmarking An International Journal
·
11
Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach
2021
·
Shubhomoy Banerjee
, Sunitha Ratnakaram
, et al.
·
Journal of Strategic Marketing
·
11
Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India
2018
·
Shubhomoy Banerjee
, Abhijit Ghosh
, et al.
·
Journal of International Consumer Marketing
·
11
Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective
2024
·
Suruchi Singh
, Shubhomoy Banerjee
·
Asia Pacific Journal of Marketing and Logistics
·
10
FOMO and green service purchase intentions: a stimulus-organism-response perspective
2025
·
Shubhomoy Banerjee
, Anirban Ganguly
, et al.
·
International Journal of Retail & Distribution Management
·
8
Brand Communities: An Emerging Marketing Tool
2015
·
Soumi Chatterjee Banerjee
, Shubhomoy Banerjee
·
SSRN Electronic Journal
·
5
Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance
2022
·
Shubhomoy Banerjee
, Abhijit Ghosh
·
Asia-Pacific Journal of Business Administration
·
4
Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets
2020
·
Shubhomoy Banerjee
, Ateeque Shaikh
·
Review of Marketing Science
·
3
Experiencing Marketing: The “CHOKHI DHANI” Way
2015
·
Shubhomoy Banerjee
, Soumi Chatterjee Banerjee
·
Abhigyan
·
1
Visual attention allocation and advertising outcomes in digital video advertising: evidence from an eye-tracking study
2026
·
Archana Sharma
, Akshit Jain
, et al.
·
Global Knowledge, Memory and Communication
Brand Transgressions: Measuring the Influence of Relationship Marketing Strategies in Customer Forgiveness Behaviour
2018
·
Shubhomoy Banerjee
, Sunitha Ratnakaram
·
ACR Asia-Pacific Advances
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Works count:
16
Citation count:
180
H-index:
9
I10-index:
9
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