Author

Shubin Yu

Observed name: Yu, Shubin

Institutions: BI Norwegian Business School, HEC Paris

Observed institutions: Southwest University, BI Norwegian Business School, Peking University, Ghent University, HEC Paris

ORCID: 0000-0001-7719-3056

Observed ORCID: 0000-0001-7719-3056

OpenAlex ID: A5055731614

I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents

2020 · Muhammad Ashfaq, Jiang Yun, et al. · Telematics and Informatics · 1,218

My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users’ Attitude toward Smart Speakers

2020 · Muhammad Ashfaq, Jiang Yun, et al. · International Journal of Human-Computer Interaction · 135

When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing

2019 · Shubin Yu, Yangjuan Hu · Journal of Retailing and Consumer Services · 113

Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications

2023 · Shubin Yu, Luming Zhao · Telematics and Informatics · 105

The rise of chatbots: The effect of using chatbot agents on consumers' responses to request rejection

2022 · Shubin Yu, Ji (Jill) Xiong, et al. · Journal of Consumer Psychology · 101

Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

2021 · Nabanita Talukdar, Shubin Yu · Journal of Strategic Marketing · 99

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

2024 · Wuxia Bao, Liselot Hudders, et al. · International Journal of Research in Marketing · 85

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Can ChatGPT replace humans in crisis communication? The effects of AI-mediated crisis communication on stakeholder satisfaction and responsibility attribution

2024 · Yi Xiao, Shubin Yu · International Journal of Information Management · 74

Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students

2021 · WeiMing Ye, Qian Li, et al. · International Journal of Environmental Research and Public Health · 64

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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

2018 · Shubin Yu, Liselot Hudders, et al. · Ghent University Academic Bibliography (Ghent University) · 63

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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

2017 · Shubin Yu, Liselot Hudders, et al. · Journal of Business Research · 51

Do materialists care about sustainable luxury?

2020 · Nabanita Talukdar, Shubin Yu · Marketing Intelligence & Planning · 47

Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review

2023 · Luming Zhao, Jiaxi Peng, et al. · SAGE Open · 44

How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news

2022 · Anqi Yu, Shubin Yu, et al. · Journal of Retailing and Consumer Services · 25

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Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

2024 · Xia Wei, Shubin Yu, et al. · Journal of Travel Research · 23

Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic

2022 · Yi Xiao, Shubin Yu · Frontiers in Psychology · 20

Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

2017 · Shubin Yu, Liselot Hudders, et al. · Journal of Fashion Marketing and Management · 20

Normalized Solutions of Mass Subcritical Fractional Schrödinger Equations in Exterior Domains

2023 · Shubin Yu, Chunlei Tang, et al. · Journal of Geometric Analysis · 16

Normalized ground states for the lower critical fractional Choquard equation with a focusing local perturbation

2023 · Shubin Yu, Chunlei Tang, et al. · Discrete and Continuous Dynamical Systems - S · 14

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Designing Emotions for Health Care Chatbots: Text-Based or Icon-Based Approach

2022 · Shubin Yu, Luming Zhao · Journal of Medical Internet Research · 13

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Effects of ability self-discrepancy on consumer behavior: the moderating role of self-efficacy

2025 · Huaming Liu, Hui Sang, et al. · Current Psychology · 11

Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study

2024 · Xia Wei, Shubin Yu, et al. · Journal of Medical Internet Research · 8

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Limit profiles and the existence of bound-states in exterior domains for fractional Choquard equations with critical exponent

2024 · Fumei Ye, Shubin Yu, et al. · Advances in Nonlinear Analysis · 8

Measurement invariance of the modified brand luxury index scale across gender, age and countries

2021 · Shubin Yu, Liselot Hudders · Journal of Fashion Marketing and Management · 8

The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude

2025 · Shubin Yu, Soojin Roh, et al. · International Journal of Electronic Commerce · 7

Works count: 69

Citation count: 2,417

H-index: 17

I10-index: 21