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Aw Yoke Cheng

Observed name: Aw Cheng
ORCID: 0000-0001-8254-8384
Observed ORCID: 0000-0001-8254-8384
OpenAlex ID: A5055827810
Dimensions of E-CRM: An Empirical Study on Hotels’ Web Sites
2011 · Noor Ab Hamid, Aw Cheng, et al. · Journal of Southeast Asian Research · 44
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Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia
2023 · Wong Chee Hoo, Chong Kim Loy, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 15
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Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
2024 · Wong Chee Hoo, Aw Yoke Cheng, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 14
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An examination on the factors that influence the intention to use chatbots in Malaysia
2023 · Wong Chee Hoo, Karen Yeap Phei Ching, et al. · International Journal of Management and Sustainability · 12
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Risk perception of the E-payment systems: a young adult perspective
2011 · Aw Yoke Cheng, Noor Raihan Ab Hamid, et al. · 12
The Impact of Buy Now, Pay Later Services on the Impulsive Buying Behavior of Generation Z in Shah Alam, Malaysia
2025 · Hariz Ikmal Bin Izham, Karen Poon Yean Peng, et al. · International Journal of Research and Innovation in Social Science · 10
An Exploratory of Airline E-ticket Purchasing Intention Among Foreign Undergraduates in Malaysia
2013 · Benjamin Chan Yin-Fah, Aw Yoke Cheng, et al. · 10
Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females
2022 · Noor Hasimah Binti Othman, Wong Chee Hoo, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 9
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Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room
2022 · Liu Xiaoyan, Wong Chee Hoo, et al. · International Journal of Academic Research in Business and Social Sciences · 9
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Mobile Banking Application (App) Adoption Behaviour Amongst Malaysian Consumers
2023 · Evon Chin Yu Wen, Wong Chee Hoo, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 7
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Exploring Research Trends and Themes in Intelligent Transportation Systems in the Last 10 Years (2014 – 2023)
2023 · M. Reza Hasrul, Mohammad Junaedy Rahman, et al. · International Journal of Environment Engineering and Education · 6
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Behavior and preferences in browsing the travel and tourism websites
2011 · Aw Yoke Cheng, Noor Raihan Ab Hamid. · IEEE Colloquium on Humanities, Science and Engineering · 5
Factors Influencing Intention to use 5G Mobile Technology and Adoption Onwards in Malaysia
2025 · Lee Seng Kiat, Wong Chee Hoo, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 3
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Understanding the Dynamics of Cashless Payment System: The Effects of Technology Advancement, Security Concerns, and Competition on Merchant Adoption in Hyderabad, India
2024 · Sudhakar Madhavedi, Wong Chee Hoo, et al. · Journal of Ecohumanism · 3
Effect of Social Media Influencer, Brand Awareness and Perceived Quality towards Brand Image of Shopping Platforms in China
2024 · Wong Chee Hoo, Aw Yoke Cheng, et al. · IEEE Symposium on Computer Applications & Industrial Electronics (ISCAIE) · 3
Educational Challenges in Pakistan: Facts or Falsity
2021 · Aw Yoke Cheng, Ghulam Muhammad, et al. · journal of social sciences review · 2
A Study of the Acceptance of Bitcoin in Malaysian Market, (Klang Valley)
2017 · Heng Han Wei, Aw Yoke Cheng · Indian Journal of Science and Technology · 2
The Influence of Performance Expectancy, Effort Expectancy, and Social Influence on Artificial Intelligence Adoption Behaviour: A Case Study from a Malaysian University
2025 · Pang Zong Wei, Karen Poon Yean Peng, et al. · International Journal of Research and Innovation in Social Science · 1
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Exploring the Influence of Destination Sustainability, Credibility, and Trust on Rafting Behavioural Intentions: A River Tourism Perspective
2026 · Usep Suhud, Mamoon Allan, et al. · WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT
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Influencer Marketing Effectiveness in Tiktok Shop: Evidence from Young Consumers in Klang Valley, Malaysia
2026 · Bella Safaira Hussein, Karen Poon Yean Peng, et al. · International Journal of Research and Innovation in Social Science
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Users’ Satisfaction in Using ChatGPT among University Students in UOW Glenmarie, Malaysia
2026 · Efendi, Karen Poon Yean Peng, et al. · International Journal of Research and Innovation in Social Science
Factors Influencing Purchase Intention of Life Insurance among Gen-Y in Malaysia
2024 · Wong Chee Hoo, Aw Yoke Cheng, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
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Works count: 22
Citation count: 167
H-index: 9
I10-index: 7
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