Author

Alan M. Wilson

Observed names: A WILSON, A Wilson, A. Wilson, ALAN WILSON, Alan WILSON, Alan Wilson, Wilson, Alan, Wilson, Alan M. 1958-

Observed institution: University of Strathclyde

ORCID: 0000-0002-5491-1876

Observed ORCID: 0000-0002-5491-1876

OpenAlex ID: A5055828626

Corporate reputation: seeking a definition

2001 · Manto Gotsi, Alan M. Wilson · Corporate Communications An International Journal · 911

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

2019 · Graeme McLean, Alan Wilson · Computers in Human Behavior · 662

The role of internal branding in the delivery of employee brand promise

2007 · Khanyapuss Punjaisri, Alan Wilson · Journal of Brand Management · 386

Internal branding process: key mechanisms, outcomes and moderating factors

2011 · Khanyapuss Punjaisri, Alan Wilson · European Journal of Marketing · 321

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers

2018 · Graeme McLean, Khalid Al-Nabhani, et al. · Journal of Business Research · 300

Internal branding: an enabler of employees' brand‐supporting behaviours

2009 · Khanyapuss Punjaisri, Heiner Evanschitzky, et al. · Journal of service management · 289

Corporate reputation management: “living the brand”

2001 · Manto Gotsi, Alan Wilson · Management Decision · 234

Understanding organisational culture and the implications for corporate marketing

2001 · Alan M. Wilson · European Journal of Marketing · 222

Evolving the online customer experience … is there a role for online customer support?

2016 · Graeme McLean, Alan Wilson · Computers in Human Behavior · 190

Corporate Identity

1998 · John M.T. Balmer, Alan Wilson · International Studies of Management and Organization · 172

Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information

2016 · Kofi Osei-Frimpong, Alan Wilson, et al. · Technological Forecasting and Social Change · 162

PDF

Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

2008 · Khanyapuss Punjaisri, Alan Wilson, et al. · Journal of Relationship Marketing · 148

Hospitality and Travel

2012 · Alan Wilson, Hilary Murphy, et al. · Cornell Hospitality Quarterly · 146

Marketing Research: An Integrated Approach

2002 · Alan Wilson · 144

The role of mystery shopping in the measurement of service performance

1998 · Alan M. Wilson · Managing Service Quality · 131

How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions

2020 · Graeme McLean, Kofi Osei-Frimpong, et al. · International Journal of Contemporary Hospitality Management · 127

PDF

The Use of Mystery Shopping in the Measurement of Service Delivery

1998 · Alan M. Wilson · Service Industries Journal · 117

Mystery shopping: Using deception to measure service performance

2001 · Alan M. Wilson · Psychology and Marketing · 116

Internet based marketing research: a serious alternative to traditional research methods?

2003 · Alan Wilson, Nial Laskey · Marketing Intelligence & Planning · 114

Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach

2015 · Kofi Osei-Frimpong, Alan Wilson, et al. · Journal of Service Theory and Practice · 102

Internal branding to influence employees' brand promise delivery: a case study in Thailand

2009 · Khanyapuss Punjaisri, Alan Wilson, et al. · Journal of service management · 99

Services Marketing : Integrating Customer Focus Across The Firm european edition Ed. 2

2012 · Alan Wilson, Valarie A. Zeithaml, et al. · 97

Attitudes towards Customer Satisfaction Measurement in the Retail Sector

2002 · Alan Wilson · International Journal of Market Research · 72

The Role of Internal Branding in the Delivery of Employee Brand Promise

2016 · Khanyapuss Punjaisri, Alan Wilson · Palgrave Macmillan UK eBooks · 68

PDF

Book Review: Grown up Digital: How the Net Generation is Changing your World

2010 · Alan Wilson · International Journal of Market Research · 66

Works count: 181

Citation count: 6,485

H-index: 35

I10-index: 56