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May-Ching Ding

Observed names: Ding May Ching, May-Ching Ding Yuan-Shuh Lii, May‐Ching Ding
ORCID: 0000-0002-0888-9890
Observed ORCID: 0000-0002-0888-9890
OpenAlex ID: A5055861070
Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations
2011 · Yuan‐Shuh Lii, Kuang‐Wen Wu, et al. · Corporate Social Responsibility and Environmental Management · 156
Handling online service recovery: Effects of perceived justice on online games
2016 · May-Ching Ding, Yuan-Shuh Lii · Telematics and Informatics · 83
Validating the American Customer Satisfaction Index Model in the Online Context: An Empirical Study of U.S. Consumer Electronics E-Tailers
2007 · Kuang‐Wen Wu, May‐Ching Ding · 19
Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery
2018 · Yuan-Shuh Lii, May-Ching Ding, et al. · Sustainability · 15
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A great start? Sustainability mission statements affect consumer behavior
2023 · May-Ching Ding, Yuan Shuh Lii, et al. · Environment Development and Sustainability · 14
A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes
2024 · Yuan-Shuh Lii, May-Ching Ding, et al. · Asia Pacific Journal of Marketing and Logistics · 12
What Men and Women Really Want: Differences in Gender-Based Evaluations of Service Recovery Efforts
2016 · May-Ching Ding, Ching Wei Ho, et al. · Journal of Asia-Pacific Business · 11
Determinants of self-service technology adoption
2012 · Yang Ying Chieh, Liu Sheng Wen, et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 8
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Consumer Price Perception and Reaction to Price Promotion in Online Shopping
2023 · Yuan-Shuh Lii, May-Ching Ding, et al. · Journal of Economics Management and Trade · 7
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How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments
2023 · Yuan-shuh Lii, May-Ching Ding, et al. · Asian Journal of Economics Business and Accounting · 4
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Consumer Price Search Behaviors in Online Shopping
2023 · Yuan-Shuh Lii, May-Ching Ding, et al. · Asian Journal of Economics Business and Accounting · 3
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The Moderating Role of Point-of-Purchase Price Information in Consumer Price Perception and Purchase Intention
2023 · Yuan-Shuh Lii, May-Ching Ding, et al. · Journal of Economics Management and Trade · 3
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The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion
2022 · Chih-Huang Lin, Yuan-Shuh Lii, et al. · Administrative Sciences · 3
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Are We All in This Together? CSR as a Marketing Strategy in Times of COVID-19 Crisis
2022 · Yuan-Shuh Lii, Ting Hua Chiang, et al. · European Journal of Business Management and Research · 2
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The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing
2022 · Yuan-Shuh Lii, May-Ching Ding, et al. · Asian Journal of Economics Business and Accounting · 1
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Can brand image be recovered after negative publicity Effects of severity and corporate social responsibility
2019 · May-Ching Ding, Chih-Huang Lin, et al. · Pressacademia · 1
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CSR Engagement and Identification with the Moderating Effect of Social Capital and Construal Level
2022 · Yuan-shuh Lii, May-Ching Ding, et al. · Journal of Economics Management and Trade
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A Context Dependent Nature Effects on Choices of Corporate Social Responsibilities and Consumer Behaviors
2022 · Yuan-Shuh Lii, May-Ching Ding, et al. · Asian Journal of Economics Business and Accounting
University Smart Card Adoption in Feng Chia University, Taiwan
2012 · Ching‐Wei Ho, May‐Ching Ding, et al.
2. the Impact of Global Financial Crisis on Auditing Practices in the Commerical Banks of Jordanian
2012 · Kuang‐Wen Wu, May‐Ching Ding, et al. · international journal of research in computer application & management
Online Community Identification and Citizenship Behaviors: Investigating the Effect of Perceived Value
2012 · Kuang‐Wen Wu, May-Ching Ding Yuan-Shuh Lii · international journal of research in computer application & management
Determinants of B2C EC Success on Market Performance of Different Sizes of Firms in Taiwan's E-Brokerage Sector
2008 · May‐Ching Ding, Kuang‐Wen Wu, et al. · Journal of Small Business Strategy
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Impact of Business-to-Consumer Electronic Commerce Factors on Firm Performance in Taiwan's E-Brokerage Sector
2007 · May‐Ching Ding
Works count: 23
Citation count: 342
H-index: 8
I10-index: 7
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