Author

Kevin W. Westbrook

Observed names: K W Westbrook, KEVIN W. WESTBROOK, KEVIN WESTBROOK, Kevin W Westbrook

ORCID: 0000-0002-7818-7384

Observed ORCID: 0000-0002-7818-7384

OpenAlex ID: A5055905693

2014 · Kevin W. Westbrook, Emin Babakus, et al. · Health Marketing Quarterly · 86

1998 · Kevin W Westbrook, Robert M Peterson · Industrial Marketing Management · 56

2022 · Kevin W. Westbrook, Duncan Nicol, et al. · Journal of Health Management · 47

2022 · Kevin W. Westbrook, Robert M. Peterson · Journal of Business-to-Business Marketing · 44

1996 · Kevin W. Westbrook · Industrial Marketing Management · 27

2011 · Kevin W. Westbrook, C. Steven Arendall, et al. · Gender in Management An International Journal · 25

1992 · J W Wilson, W A Cunningham, et al. · PubMed · 20

2016 · Ugur Yavas, Emin Babakus, et al. · Journal of Health Management · 15

2015 · Kevin W. Westbrook, Cori Cohen Grant, et al. · Journal of Health Management · 7

1996 · K W Westbrook, D Pedrick, et al. · PubMed · 4

1997 · Kevin W. Westbrook · Health Marketing Quarterly · 3

2020 · KEVIN W. WESTBROOK, ROBERT M. PETERSON · Marketing Management Journal · 2

2026 · Kevin W. Westbrook, April L. Rowsey · The Journal of Marketing Theory and Practice

1999 · Kevin W. Westbrook, Tony Powers · Health Marketing Quarterly

1998 · Kevin W. Westbrook · Journal of Hospital Marketing

1997 · KEVIN WESTBROOK, G. TOMAS HULT · Marketing Management Journal

Works count: 16

Citation count: 336

H-index: 8

I10-index: 8