Author

Mathias Akotia

Observed name: M. Akotia Akotia

Observed institutions: University of Ghana, Ghana Institute of Management and Public Administration

OpenAlex ID: A5056294852

Country branding: an imperative for developing countries

2005 · Mathias Akotia · IFE PsychologIA · 9

Political Party Brand and Consumer Choice in Ghana

2010 · Ernest Yaw Tweneboah‐Koduah, Mathias Akotia, et al. · 7

Engendering a high performing organisational culture through internal branding in African organisations

2006 · Mathias Akotia · IFE PsychologIA · 1

A behavioural approach to university branding: An exploratory study

2012 · M. Akotia Akotia · Pentvars Business Journal

Country Branding: Promoting Investment, Tourism and Export through Country Communication Management and Social Engineering

2009 · Mathias Akotia · Journal of Communications Media And Society (JOCMAS)

Internal branding in multicultural services organizations an exploratory study of Barclays Bank (Ghana)

2009 · M. Akotia Akotia, C. S. Akotia Akotia · Pentvars Business Journal

Works count: 7

Citation count: 17

H-index: 2

I10-index: