Author

Sheetal Mittal

Observed name: MITTAL, Sheetal

Institution: Singapore Management University

Observed institutions: The NorthCap University, Singapore Management University

ORCID: 0000-0003-2926-1653

Observed ORCID: 0000-0003-2926-1653

OpenAlex ID: A5056301439

Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals

2024 · Shweta Pandey, Sheetal Mittal, et al. · Journal of Retailing and Consumer Services · 64

Process of Impulse Buying: A Qualitative Exploration

2017 · Sheetal Mittal, Neena Sondhi, et al. · Global Business Review · 28

Impulse buying tendencies among Indian consumers: scale development and validation

2016 · Sheetal Mittal, Deepak Chawla, et al. · Journal of Indian Business Research · 23

Segmentation of impulse buyers in an emerging market – An exploratory study

2016 · Sheetal Mittal, Deepak Chawla, et al. · Journal of Retailing and Consumer Services · 14

Impulse buying behaviour: an emerging market perspective

2015 · Sheetal Mittal, Neena Sondhi, et al. · International Journal of Indian Culture and Business Management · 12

Planes, trains and social media

2017 · Kapil R. Tuli, Christopher Dula, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) · 1

Inside Erica: The making of Bank of America’s AI advantage

2026 · TULI, Kapil R., MITTAL, Sheetal · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Huixin: Driving China’s self sufficiency in advanced semiconductor equipment

2026 · WANG, Heli, MITTAL, Sheetal, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Headphone Zone: Building a premium online retail brand in India through relationship marketing

2025 · RAMASWAMI, Seshan, MITTAL, Sheetal · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Conclusion

2021 · Sheetal Mittal · Routledge eBooks

Introduction

2021 · Sheetal Mittal, Sin Mei Cheah, et al. · Routledge eBooks

Bynd Artisan: A retail luxury brand’s journey of innovation and transformation

2021 · Kapil R. Tuli, Sheetal Mittal · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Gucci: Staying relevant in luxury over a century

2021 · Nirmalya Kumar, Sheetal Mittal · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Iuiga’s challenge: Is omni-channel worth it?

2020 · Sandeep R. Chandukala, Ernst C. Osinga, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Visa: Adapting to a world of fintechs

2020 · Kapil R. Tuli, Sheetal Mittal, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Iuiga: Defining an omni-channel strategy

2019 · Kapil R. Tuli, Sandeep R. Chandukala, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Works count: 19

Citation count: 142

H-index: 5

I10-index: 5