Get started
Author

Sergio W. Carvalho

Observed names: Carvalho, Sergio, S. W. Carvalho, S.W. Carvalho, Sergio Carvalho
ORCID: 0000-0001-5764-3881
Observed ORCID: 0000-0001-5764-3881
OpenAlex ID: A5056756691
Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
2012 · Carlos J. Torelli, Ayşegül Özsomer, et al. · Journal of Marketing · 205
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
2010 · Sergio W. Carvalho, Márcio de Oliveira Mota · Journal of Marketing for HIGHER EDUCATION · 151
Consumer Reactions to CSR: A Brazilian Perspective
2010 · Sergio W. Carvalho, Sankar Sen, et al. · Journal of Business Ethics · 139
Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?
2014 · Sergio W. Carvalho, Etayankara Muralidharan, et al. · Journal of Business Ethics · 80
The role of national identity in consumption: An integrative framework
2019 · Sergio W. Carvalho, David Luna, et al. · Journal of Business Research · 73
Risk perception and risk avoidance: The role of cultural identity and personal relevance
2008 · Sergio W. Carvalho, Lauren G. Block, et al. · International Journal of Research in Marketing · 55
The role of brand personality in the formation of consumer affect and self-brand connection
2021 · Justin F. McManus, Sergio W. Carvalho, et al. · Journal of Product & Brand Management · 41
Effects of national identity salience on responses to ads
2013 · Sergio W. Carvalho, David Luna · Journal of Business Research · 38
The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective
2011 · Sergio W. Carvalho, Sridhar Samu, et al. · Journal of International Consumer Marketing · 28
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
2017 · Mohammed El Hazzouri, Kelley J. Main, et al. · International Journal of Research in Marketing · 24
The implication of country disposition in consumer response to ingredient branding strategies
2019 · Subramanian Sivaramakrishnan, Sergio W. Carvalho · Journal of Business Research · 16
The relationship between fixed mindsets, brand-self engagement, and brand favorability
2020 · Justin F. McManus, Valerie Trifts, et al. · Personality and Individual Differences · 14
When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs
2019 · H. Aghakhani, S. W. Carvalho, et al. · International Journal of Advertising · 13
Dressed to Impress: The Effect of Victim Attire on Helping Behavior
2019 · Sergio W. Carvalho, Diogo Hildebrand, et al. · Journal of the Association for Consumer Research · 13
Assessing the Role of Nationalistic Feelings in Consumers' Willingness to Take Action Against Foreign Products: An Exploratory Study in Brazil
2004 · Sergio W. Carvalho · Latin American Business Review · 12
An Investigation of the Emotional Outcomes of Business Students’ Cheating “Biological Laws” to Achieve Academic Excellence
2014 · Mohammed El Hazzouri, Sergio W. Carvalho, et al. · Academy of Management Learning and Education · 10
Consumers' love for technological gadgets is linked to personal growth
2022 · Justin F. McManus, Sergio W. Carvalho · Personality and Individual Differences · 9
Make Cause-Related Marketing Messages about Your Customers, Not the Brand
2024 · Justin F. McManus, Sergio W. Carvalho, et al. · Journal of Advertising Research · 8
A Measure of Brand Values: Cross-Cultural Implications For Brand Preferences
2009 · Carlos J. Torelli, Ayşegül Özsomer, et al. · ACR North American Advances · 8
Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats
2018 · Sergio W. Carvalho, Hesham Fazel, et al. · Journal of Business Research · 7
Hitting the Nail on the Head! Insight into Consumer Assessment of Sustainability-Related Innovations
2016 · Sergio W. Carvalho, Bruno Silvestre, et al. · Long Range Planning · 7
Dissociative threat: underperforming to distance the self from undesirable groups
2020 · Mohammed El Hazzouri, Sergio W. Carvalho, et al. · European Journal of Marketing · 5
Predicting the market evolution of computers: was the revolution really unforeseen
2003 · Steven P. Schnaars, Sergio Carvalho · Technology in Society · 5
Consumer Reactions to CSR
2010 · Sergio W. Carvalho, Sankar Sen, et al. · 2
When Partners Divorce: Understanding the Potential Downside of Cause-related Marketing Programs
2018 · H. Aghakhani, S.W. Carvalho, et al. · Global Fashion Management Conference · 1
Works count: 45
Citation count: 964
H-index: 13
I10-index: 16
Year
Topic
Type