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Author

Marco Bilucaglia

Observed names: Bilucaglia, Marco, M. Bilucaglia
Institution: IULM University
Observed institution: IULM University
ORCID: 0000-0002-8718-2825
Observed ORCID: 0000-0002-8718-2825
OpenAlex ID: A5056830282
Assessing the Emotional Response in Social Communication: The Role of Neuromarketing
2021 · Margherita Zito, Alessandro Fici, et al. · Frontiers in Psychology · 54
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From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
2024 · Alessandro Fici, Marco Bilucaglia, et al. · Behavioral Sciences · 41
Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use
2025 · V. Micheletto, S. Accardi, et al. · Frontiers in Virtual Reality · 36
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Emotion assessment using Machine Learning and low-cost wearable devices
2020 · R. Laureanti, M. Bilucaglia, et al. · Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) · 35
The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach
2022 · Vincenzo Russo, Marco Bilucaglia, et al. · Foods · 31
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A new method to detect event-related potentials based on Pearson’s correlation
2016 · William Giroldini, Luciano Pederzoli, et al. · EURASIP Journal on Bioinformatics and Systems Biology · 30
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From virtual reality to augmented reality: A neuromarketing perspective
2022 · Vincenzo Russo, Marco Bilucaglia, et al. · Frontiers in Psychology · 24
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ESB: A low-cost EEG Synchronization Box
2020 · Marco Bilucaglia, Riccardo Masi, et al. · HardwareX · 21
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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
2023 · Vincenzo Russo, Marco Bilucaglia, et al. · Frontiers in Psychology · 19
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Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
2021 · Margherita Zito, Marco Bilucaglia, et al. · Frontiers in Psychology · 19
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Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy
2021 · Vincenzo Russo, Margherita Zito, et al. · Foods · 16
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Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory
2021 · Vincenzo Russo, Laura E. Milani Marin, et al. · Frontiers in Communication · 16
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Looking through blue glasses: bioelectrical measures to assess the awakening after a calm situation
2019 · M. Bilucaglia, R. Laureanti, et al. · Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) · 16
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From Coaching to Neurocoaching: A Neuroscientific Approach during a Coaching Session to Assess the Relational Dynamics between Coach and Coachee—A Pilot Study
2023 · Riccardo Valesi, Giorgio Gabrielli, et al. · Behavioral Sciences · 12
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Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models
2025 · Marco Bilucaglia, Mara Bellati, et al. · Frontiers in Human Neuroscience · 10
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I DARE: IULM Dataset of Affective Responses
2024 · Marco Bilucaglia, Margherita Zito, et al. · Frontiers in Human Neuroscience · 10
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Applying machine learning EEG signal classification to emotion‑related brain anticipatory activity
2021 · Marco Bilucaglia, Gian Marco Duma, et al. · F1000Research · 10
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Applying machine learning EEG signal classification to emotion‑related brain anticipatory activity
2020 · Marco Bilucaglia, Gian Marco Duma, et al. · F1000Research · 10
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Neurocoaching: exploring the relationship between coach and coachee by means of bioelectrical signal similarities
2020 · G. Gabrielli, M. Bilucaglia, et al. · Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) · 9
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EEG correlates of social interaction at distance
2016 · William Giroldini, Luciano Pederzoli, et al. · F1000Research · 9
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EEG correlation at a distance: A re-analysis of two studies using a machine learning approach
2019 · Marco Bilucaglia, Luciano Pederzoli, et al. · F1000Research · 8
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Can Traditional Food Product Communication Convey Safety to the Younger Generations? The Role of Sustainable Packaging
2023 · Catia Pasta, Vincenzo Russo, et al. · Foods · 7
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Brain-to-Brain (mind-to-mind) interaction at distance: a confirmatory study
2014 · Patrizio E. Tressoldi, Luciano Pederzoli, et al. · F1000Research · 7
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Emotional Reactions To AI-Generated Images: A Pilot Study Using Neurophysiological Measures
2025 · Marco Bilucaglia, Chiara Casiraghi, et al. · Lecture notes in computer science · 6
Yellow (Lens) Better: Bioelectrical and Biometrical Measures to Assess Arousing and Focusing Effects
2021 · R. Laureanti, M. Bilucaglia, et al. · Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) · 6
Works count: 87
Citation count: 532
H-index: 13
I10-index: 18
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