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Namhee Yoon

Observed names: Nam-Hee Yoon, Yoon Namhee, 남희 윤
Observed institutions: Korea National Open University, Seoul National University, Chungbuk National University, Daegu National University of Education, Korea University, University of Washington, Duksung Women's University
ORCID: 0000-0002-9525-2192
Observed ORCID: 0000-0002-9525-2192
OpenAlex ID: A5057119990
Luxury customer value
2012 · Ho Jung Choo, Heekang Moon, et al. · Journal of Fashion Marketing and Management · 250
The motivational drivers of fast fashion avoidance
2013 · Hyunsook Kim, Ho Jung Choo, et al. · Journal of Fashion Marketing and Management · 151
AI Recommendation Service Acceptance: Assessing the Effects of Perceived Empathy and Need for Cognition
2021 · Namhee Yoon, Ha-Kyung Lee · Journal of theoretical and applied electronic commerce research · 121
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Fast Fashion Avoidance Beliefs and Anti-Consumption Behaviors: The Cases of Korea and Spain
2020 · Namhee Yoon, Ha Kyung Lee, et al. · Sustainability · 65
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How online shopping festival atmosphere promotes consumer participation in China
2023 · Jiali Xie, Namhee Yoon, et al. · Fashion and Textiles · 27
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Exploring Consumer Participation in Brand Metaverse Communities, Focusing on the Metaverse Features—Fantasy Experiences and Self‐Expansion
2024 · Namhee Yoon, Dooyoung Choi, et al. · Journal of Consumer Behaviour · 26
The effect of touch simulation in virtual reality shopping
2022 · Ha Kyung Lee, Namhee Yoon, et al. · Fashion and Textiles · 19
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The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-
2011 · Hyun-Sook Kim, Hee-Kang Moon, et al. · Journal of the Korean Society of Clothing and Textiles · 16
Avoidance of AI-empowered digital service assistants in fashion shopping: The negative side of personalized recommendation of chatbots
2025 · Namhee Yoon, Dooyoung Choi, et al. · Journal of Global Fashion Marketing · 13
Perceived QR code technological attributes in the smart shopping context
2014 · Eun Young Kim, Namhee Yoon · Journal of Global Fashion Marketing · 13
The feeling of being together in the metaverse: the positive influence of copresence on subjective well-being
2024 · Do Yuon Kim, Dooyoung Choi, et al. · Journal of Research in Interactive Marketing · 10
Vr점포의 생동감이 점포 몰입과 쇼핑경험에 대한 만족에 미치는 영향
2021 · 남희 윤, 하경 이, et al. · Journal of the Korean Society of Clothing and Textiles · 7
Factors driving Fashion Chatbot Reliability : Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition
2022 · Ha Kyung Lee, Namhee Yoon · Fashion & Textile Research Journal · 6
The Effect of Shopping Value on Continuous Use Intention of Online Cross-border Shopping Mediated by Curiosity and Self-efficacy -Comparing Heavy and Light User-
2020 · Namhee Yoon, Hyunsook Kim, et al. · Journal of the Korean Society of Clothing and Textiles · 6
지각된 아바타 패션 스타일링 게임 어포던스가 메타버스 인게이지먼트 행동 의도에 미치는 영향
2023 · 지원 위, 남희 윤, et al. · Journal of the Korean Society of Clothing and Textiles · 5
Perceived Motivation of Corporate Social Responsibility to Fashion Brand and Consumer-Brand Relationship Building
2010 · Mi-Young Choi, Nam-Hee Yoon · Family and environment research · 5
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The Effect of Consumers’ Choice Overload and Avoidance of Similarity on Innovativeness and Use Compatibility in Online Recommendation Service
2019 · Namhee Yoon, Ha Kyung Lee, et al. · Fashion & Textile Research Journal · 4
Consumers' Usage Intentions on Online Product Recommendation Service -Focusing on the Mediating Roles of Trust-commitment-
2018 · Ha Kyung Lee, Namhee Yoon, et al. · Journal of the Korean Society of Clothing and Textiles · 4
The Role of Perceived Consumer Risk for Purchase and Non-Purchase in the Formation of Positive Impulsive Shopping Emotion
2009 · Nam-Hee Yoon, Bee-Kang Moon · Journal of the Korean Society of Clothing and Textiles · 4
Fashion Consumption Expenditure During the COVID-19 Pandemic: Comparison by Generation and Income Status
2023 · Mi Young Son, Namhee Yoon · 감성과학 · 3
패션 온라인 플랫폼의 Ai 알고리즘 가격설정에 대한 가격 공정성 지각
2021 · 하억 정, 호정 추, et al. · Journal of the Korean Society of Clothing and Textiles · 3
Utilization of Artificial Intelligence in the Fashion Industry: A Value Chain Approach
2025 · Mi Young Son, Namhee Yoon · The Korean Journal of Community Living Science · 2
Z세대 소비자의 화장 의례에 대한 탐색적 연구
2021 · 재경 이, 호정 추, et al. · Journal of the Korean Society of Clothing and Textiles · 2
The moderating effect of Korean fashion SMEs’ company age and size on the relationship between management ownership and company financial growth
2016 · Namhee Yoon, 김지연 · The Research Journal of the Costume Culture · 2
Effects of Consumer Innovativeness on the Evaluation of the Online Fashion Advertisement Sustainability
2016 · Mi Young Son, Namhee Yoon · 감성과학 · 2
Works count: 51
Citation count: 780
H-index: 10
I10-index: 11
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