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Author

Hisashi Masuda

Observed names: H. Masuda, HISASHI Masuda, Hisashi MASUDA, MASUDA, Hisashi, Masuda, Hisashi
Observed institutions: Hiroshima Shudo University, Japan Advanced Institute of Science and Technology, Kyoto University, Japan Science and Technology Agency, Kyoto University of Foreign Studies, Nagoya University
ORCID: 0000-0002-1857-2096
Observed ORCID: 0000-0002-1857-2096
OpenAlex ID: A5057498599
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
2021 · Hisashi Masuda, Spring H. Han, et al. · Technological Forecasting and Social Change · 809
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Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting
2017 · Ahson Javaid, Sabrina Kurjakovic, et al. · Lecture notes in computer science · 32
Form and sound similarity effects in kanji recognition
1998 · Hirofumi Saito, H. Masuda, et al. · Neuropsychology and cognition · 30
Exploring the perceptions and attitudes of residents at modern art festivals: The effect of social behavior on support for tourism
2023 · Miwa Nishinaka, Hisashi Masuda, et al. · Journal of Destination Marketing & Management · 13
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Being Moved or Being Satisfied? The Effect of Unexpected Acts of Personal Kindness in Hospitality Service Encounters
2020 · Michele Griessmair, Spring H. Han, et al. · Cornell Hospitality Quarterly · 13
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On the notions of graphematic representation and orthography from the perspective of the Japanese writing system
2019 · Terry Joyce, Hisashi Masuda · Written Language & Literacy · 13
Introduction to the multi-script Japanese writing system and word processing
2018 · Terry Joyce, Hisashi Masuda · Bilingual processing and acquisition · 13
Subword Activation in Reading Japanese Single Kanji Character Words
1999 · Hirofumi Saito, Hisashi Masuda, et al. · Brain and Language · 13
Form and sound similarity effects in kanji recognition
1998 · H. Saito, H. Masuda, et al. · Reading and Writing · 13
Jōyō kanji as core building blocks of the Japanese writing system: Some observations from database construction
2014 · Terry Joyce, Hisashi Masuda, et al. · Written Language & Literacy · 12
Co-creation of Socio-economic Values in Islamic Banking Service: Case Study Research in Pakistan
2016 · Amna Javed, Youji Kohda, et al. · Journal of Creating Value · 11
A Dynamic Evaluation Model Based on Customer Expectation and Satisfaction
2011 · Hisashi Masuda, Yoshinori Hara · Annual SRII Global Conference · 7
Constructing an ontology and database of Japanese lexical properties: Handling the orthographic complexity of the Japanese writing system
2017 · Terry Joyce, Bor Hodošček, et al. · Written Language & Literacy · 5
Interactive Processing of Phonological Information in Reading Japanese Kanji Character Words and Their Phonemic Radicals
2002 · Hisashi Masuda, Hirofumi Saito · Brain and Language · 5
Chaos or system? Reassessing the unique case of the Japanese writing system
2023 · Terry Joyce, Hisashi Masuda · Written Language & Literacy · 4
Differences in Effect of Endorsement of Professional vs. Non-professional YouTuber Through Credibility and Parasocial Relationship
2021 · Hisashi Masuda, Spring H. Han, et al. · Lecture notes in networks and systems · 4
Concept of Future Prototyping Methodology to Enhance Value Creation within Future Contexts.
2019 · Miwa Nishinaka, Yusuke Kishita, et al. · Institutional Repositories DataBase (IRDB) · 4
Global Service Enhancement for Japanese Creative Services Based on the Early/Late Binding Concepts
2016 · Yoshinori Hara, Hisashi Masuda · Springer eBooks · 4
Value Analysis Of Islamic Banking And Conventional Banking To Measure Value Co-Creation
2014 · Amna Javed, Masuda, Hisashi, et al. · Zenodo (CERN European Organization for Nuclear Research) · 4
Context-Free and Context-Dependent Service Models Based on ”Role Model” Concept for Utilizing Cultural Aspects
2013 · Hisashi Masuda, Wilfrid Utz, et al. · Lecture notes in computer science · 4
Event loyalty as a key driver of destination strategy: A path analysis of tourist data
2025 · Miwa Nishinaka, Nuttapol Assarut, et al. · Journal of Convention & Event Tourism · 3
Influencer attributes and characterizations on Tourists' intention to revisit destination in social media influencer marketing
2022 · Ichii Kenta, Hisashi Masuda · AHFE international · 3
Developing an Ad Hoc Questionnaire Model for Extracting Consumer Behaviour in Service Encounter
2016 · Hisashi Masuda, Yoshinori Hara · Springer eBooks · 3
Morphological processing within the learning of new words: A study on individual differences
2016 · 배성봉, Hisashi Masuda, et al. · 인지과학 · 3
Development of an Evaluation Approach for Customer Service Interaction Models
2014 · Hisashi Masuda, Wilfrid Utz, et al. · Lecture notes in computer science · 3
Works count: 57
Citation count: 1,044
H-index: 11
I10-index: 11
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