Author

Jan Philipp Graesch

Institutions: Hamburg School of Business Administration, University of Twente

Observed institutions: Hamburg School of Business Administration, University of Twente

ORCID: 0000-0001-6376-3265

Observed ORCID: 0000-0001-6376-3265

OpenAlex ID: A5057896805

Information technology and marketing: an important partnership for decades

2020 · Jan Philipp Graesch, Susanne Hensel-Börner, et al. · Industrial Management & Data Systems · 85

Customer success management through alignment of marketing, sales and IT

2024 · Jan Philipp Graesch, Susanne Hensel-Börner, et al. · Industrial Marketing Management · 27

Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research

2022 · Jan Philipp Graesch, Susanne Hensel-Börner, et al. · FOM-Edition · 3

Digital transformation of customer interactions : aligning marketing, sales and IT

2023 · Jan Philipp Graesch

Erratum zu: Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research

2022 · Jan Philipp Graesch, Susanne Hensel-Börner, et al. · FOM-Edition

The Data Provision and Decision Potential Dilemma

2022 · Christian Haude, Jan Philipp Graesch · Controlling

Works count: 6

Citation count: 115

H-index: 3

I10-index: 2