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Laetitia Mimoun

Authenticating brand activism: Negotiating the boundaries of free speech to make a change
2021 · Olivier Sibai, Laetitia Mimoun, et al. · Psychology and Marketing · 160
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Chronic Consumer Liminality: Being Flexible in Precarious Times
2021 · Laetitia Mimoun, Fleura Bardhi · Journal of Consumer Research · 59
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Social Emotions and the Legitimation of the Fertility Technology Market
2021 · Laetitia Mimoun, Lez Trujillo-Torres, et al. · Journal of Consumer Research · 59
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Access-based customer journeys
2023 · Lez Trujillo-Torres, Eda Anlamlier, et al. · Journal of the Academy of Marketing Science · 42
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Customer Work Practices and the Productive Third Place
2021 · Laetitia Mimoun, Adèle Gruen · Journal of Service Research · 40
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
2019 · Francesca Sobande, Laetitia Mimoun, et al. · Marketing Theory · 30
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Food prosumption technologies: A symbiotic lens for a degrowth transition
2023 · Handan Vicdan, Emre Ulusoy, et al. · Marketing Theory · 18
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Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
2022 · Maria Carolina Zanette, Diego Rinallo, et al. · Marketing Theory · 15
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Home and psychological well‐being in global consumer mobility
2024 · Zahra Sharifonnasabi, Laetitia Mimoun, et al. · Journal of Consumer Psychology · 14
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Transnational Market Navigation: Living and Consuming across Borders
2023 · Zahra Sharifonnasabi, Laetitia Mimoun, et al. · Journal of Consumer Research · 14
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Digital nomadism as temporal privilege
2022 · Aleksandrina Atanasova, Fleura Bardhi, et al. · Routledge eBooks · 14
Consumer hacks in the sharing economy
2023 · Delphine Dion, Laetitia Mimoun, et al. · Journal of Business Research · 11
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When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market
2017 · Laetitia Mimoun, Lez Trujillo Torres, et al. · City Research Online (City University London) · 5
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Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene
2024 · Emre Ulusoy, Handan Vicdan, et al. · Journal of Macromarketing · 4
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Reconstructing collective Identity: how consumers mobilize brands and consumption practices after major life disruptions
2025 · Laetitia Mimoun, Mathilde Hedon Lapostolle, et al. · International Journal of Research in Marketing · 3
Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces
2019 · Adèle Gruen, Laetitia Mimoun · Edward Elgar Publishing eBooks · 2
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Bioethics and inclusion: The role of regulatory changes in the affect-based legitimation of stigmatized consumers
2025 · Laetitia Mimoun · Recherche et Applications en Marketing (English Edition) · 1
Alternatives to Ownership
2026 · Laetitia Mimoun · Oxford University Press eBooks
The joy and pain of Mother’s Day: it’s time we embraced fertility journeys in their multiplicity
2026 · Laetitia Mimoun, Lez Torres · The Conversation
Out of Sync with Societal Expectations: How Gendered Consumer Timework Shapes Women’s Experiences in Fertility Services
2026 · Laetitia Mimoun, Lez Trujillo-Torres · Journal of the Association for Consumer Research
Why brands can become emotional lifelines in times of crisis
2026 · Laetitia Mimoun, Julien Schmitt · The Conversation
Self-transformation and Chronic Consumer Liminality
2025 · Laetitia Mimoun, Fleura Bardhi · Routledge eBooks
Bioéthique et inclusion: Le rôle des changements réglementaires dans la légitimation basée sur les émotions des consommateurs stigmatisés
2025 · Laetitia Mimoun · Recherche et Applications en Marketing (French Edition)
Conducting consumer interviews online and offline
2024 · Adèle Gruen, Laetitia Mimoun · Edward Elgar Publishing eBooks
Theorizing the Domestic Servicescape
2024 · Gruen, Adèle, Mimoun, Laetitia · HAL
Works count: 54
Citation count: 491
H-index: 11
I10-index: 12
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