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Parul Ahuja

ORCID: 0000-0002-0216-1161
Observed ORCID: 0000-0002-0216-1161
OpenAlex ID: A5058306578
Disconnect to detox: a study of smartphone addiction among young adults in India
2020 · Meenakshi Handa, Parul Ahuja · Young Consumers Insight and Ideas for Responsible Marketers · 43
Artificial intelligence and credit application processing: the role of embarrassment
2025 · Parul Ahuja, Mansi Gupta, et al. · European Journal of Marketing · 12
Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults
2022 · Meenakshi Handa, Parul Ahuja, et al. · Journal of Information Communication and Ethics in Society · 9
The grey and dark facets of online activities: a study of consumer perceptions
2022 · Meenakshi Handa, Parul Ahuja · Journal of Information Communication and Ethics in Society · 4
My privacy at risk – my guard is on: a study of SNS use among young adults
2024 · Meenakshi Handa, Ronika Bhalla, et al. · Vilakshan – XIMB Journal of Management · 3
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Thus Far and No Further? An Inquiry into Adoption of Mobile Phones by Low Income Women in Urban India
2020 · Meenakshi Handa, Parul Ahuja · Journal of Poverty · 3
Is it Cost Saving or Environmental Benefits Factors Influencing Energy Saving Behaviour amongst Consumers in India
2020 · Parul Ahuja, Meenakshi Handa, et al. · International Journal of Indian Culture and Business Management · 1
Does urban working women’s financial capability enhance financial satisfaction? the moderation approach of digital financial services
2026 · Monica Sharma, Parul Ahuja, et al. · Journal of Financial Services Marketing
From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship
2026 · Tanisha Jain, Abhirupa Roy, et al. · European Journal of Marketing
Rethinking Organic Authenticity: Combating Greenwashing Through Ethical Marketing Intelligence and Environmental Governance
2026 · Pratibha Singh, Parul Ahuja · IGI Global eBooks
AI Meets Your Money!
2025 · Parul Ahuja, Pratibha Singh, et al. · Advances in computational intelligence and robotics book series
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?
2025 · Pratibha Singh, Parul Ahuja, et al. · Journal Of Vacation Marketing
Consumer Justification of Digital Piracy: A Bibliometric Analysis
2022 · Parul Ahuja, Meenakshi Handa · SSRN Electronic Journal
Is it cost saving or environmental benefits Factors influencing energy saving behaviour amongst consumers in India
2021 · Meenakshi Handa, Swati Jain, et al. · International Journal of Indian Culture and Business Management
My privacy at risk – my guard is on: a study of SNS use among young adults
· Meenakshi Handa, Ronika Bhalla, et al. · RePEc: Research Papers in Economics
Works count: 15
Citation count: 75
H-index: 4
I10-index: 2
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