Author

Kenan Mahmutović

Institution: University of Bihać

Observed institution: University of Bihać

ORCID: 0000-0002-6500-485X

Observed ORCID: 0000-0002-6500-485X

OpenAlex ID: A5058384467

Development and validation of the scale for measuring digital marketing orientation in the hotel industry

2021 · Kenan Mahmutović · Ekonomski vjesnik · 19

Analyzing user-generated reviews to identify experience dimensions and their impact on satisfaction with mobile banking applications

2025 · Kenan Mahmutović · Ekonomski vjesnik · 3

The state of SEO of e-commerce websites that sell electronics in Bosnia and Herzegovina and the impact of SEO factors on traffic and revenue

2024 · Kenan Mahmutović · Ekonomski vjesnik · 1

Cultural Moderation of Online Hotel Evaluations: a Multilevel Model of Service Attribute Salience, Weighting, and Sentiment

2026 · Kenan Mahmutović · Mostariensia

Consumer animosity and cross-border market dynamics: Evidence from Bosnia and Herzegovina

2026 · Kenan Mahmutović · Ekonomski vjesnik

Book Review: “entrepreneurial Marketing”

2021 · Kenan Mahmutović · Economic Perspectives

Works count: 6

Citation count: 23

H-index: 2

I10-index: 1