Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Abdulai Mahmoud
OpenAlex ID:
A5058466265
Understanding the nature of marketing analytics in Ghana: a study of multinational firms
2026
·
Endonna Edwin Dzandu
, Abdulai Mahmoud
, et al.
·
International Journal of Business Information Systems
Understanding the Nature of Marketing Analytics in Ghana: a Case Study of Multinational Firms.
2022
·
Kobby Mensah
, Robert Hinson
, et al.
·
International Journal of Business Information Systems
Show more works
View as search
Works count:
2
Citation count:
H-index:
I10-index:
Year
Topic
Type
