Author

Hsin‐Li Hu

Observed names: Hsin-Li Hu, sammy hu

Institution: Hang Seng University of Hong Kong

Observed institution: Hang Seng University of Hong Kong

ORCID: 0000-0003-4063-7244

Observed ORCID: 0000-0003-4063-7244

OpenAlex ID: A5058945919

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

2022 · Shiyong Zheng, Jiada Chen, et al. · Journal of Retailing and Consumer Services · 268

Determinants of escape from echo chambers: The predictive power of political orientation, social media use, and demographics

2022 · Paul SN SN Lee, MM Zhao, et al. · Global Media and China · 28

Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience

2023 · Ying Jiang, Junyun Liao, et al. · Frontiers in Psychology · 13

To switch or not? Effects of spokes-character urgency during the social app loading process and app type on user switching intention

2023 · Ning Zhang, Hsin-Li Hu, et al. · Frontiers in Psychology · 3

Promoting Well‐Being Sustainability Through Voluntary Association Participation: Evidence From 55 Countries

2025 · Ruobing Li, Hsin‐Li Hu, et al. · Sustainable Development · 1

Works count: 5

Citation count: 313

H-index: 3

I10-index: 3