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Tze‐Yin Lim

Observed names: Lim Tze-Yin, Lim, Tze-Yin, Tze Yin Lim, Tze-Yin Lim
Observed institutions: Beijing Normal-Hong Kong Baptist University, Ming Chuan University, Universiti Malaysia Sarawak, i-CATS University College (i-CATS UC), UCSI University, Swinburne University of Technology, Swinburne University of Technology Sarawak Campus
ORCID: 0000-0002-7047-6085
Observed ORCID: 0000-0002-7047-6085
OpenAlex ID: A5059249060
What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society
2022 · Weng Marc Lim, Markson Wee Chien Chin, et al. · Global Business and Organizational Excellence · 146
Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia
2017 · Hiram Ting, Tze-Yin Lim, et al. · Kasetsart Journal of Social Sciences · 77
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Consumer adoption of on‐demand digital platforms: An integrated model
2023 · Tze‐Yin Lim, Bibiana Chiu‐Yiong Lim, et al. · Global Business and Organizational Excellence · 41
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Applying Qualitative Approach in Business Research
2021 · Quirkos, Edinburgh, United Kingdom, Daniel Turner, et al. · Asian Journal of Business Research · 32
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To buy or not to buy? Green packaging, gender differences and the intention to purchase
2024 · Choi-Meng Leong, Long She, et al. · International Journal of Social Economics · 15
Young adult tourists’ intentions to visit rural community-based homestays
2023 · Tze-Yin Lim, Choi-Meng Leong, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 11
Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination
2021 · Shahren Ahmad Zaidi Adruce, Hiram Ting, et al. · Asian Journal of Business Research · 9
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Advancing corporate sustainability: empowering the young consumers to reduce food waste for the sake of our planet
2024 · Siong-Hoh Ting, Choi-Meng Leong, et al. · Asia-Pacific Journal of Business Administration · 7
Finish your plate! Food disposition behaviour among late adolescents
2021 · Tze-Yin Lim, Bibiana Lim, et al. · British Food Journal · 7
Impulse Buying in Live Streaming: Value Determinants and Self‐Control
2026 · Ing Grace Phang, Juan Kweng Low, et al. · Global Business and Organizational Excellence · 1
To invest or not to? Unravelling the factors influencing willingness to pay for smart home devices: a mixed-method approach
2025 · Long She, Choi-Meng Leong, et al. · Asia-Pacific Journal of Business Administration · 1
Green Marketing Strategies and CSR: Are They Relevant to Consumer Willingness to Purchase Green Products?
2023 · Jagathiswary Ravichandran, Choi-Meng Leong, et al. · Emerald Group Publishing Limited eBooks · 1
Neuroscience and consumer financial behavior
2023 · Weng Marc Lim, Markson Wee Chien Chin, et al. · Edward Elgar Publishing eBooks · 1
The Effects of Construal Level and Donation Magnitude: The Case of Cause-Related Marketing
2020 · Grace Ing Phang, Hsin-Yin Lin, et al. · Asian Journal of Business Research · 1
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Are we ready to change for good? A multi-method and multi-study investigation of Malaysians’ willingness to pay for electric vehicles
2025 · Lan Ma, Tze-Yin Lim, et al. · Journal of Marketing Analytics
Contributors
2025 · Ajith Abraham, Selim Ahmed, et al. · Elsevier eBooks
Driving Sustainability in Fashion: Examining Apparel Purchasing Behaviour in an Emerging Market
2025 · Source Zero Mass Water Holdings Malaysia Sdn Bhd, Jagathiswary Ravichandran, et al. · International Journal of Service Management and Sustainability
Smart healthcare: Setting the new norm moving forward
2025 · Brian Kee Mun Wong, Sivakumar Vengusamy, et al. · Elsevier eBooks
The Pandemic and Authentic Learning in Higher Education: A Case Study in a Postgraduate Program
2023 · Tze-Yin Lim, Kiat Sing Heng, et al. · Asian Journal of Research in Education and Social Sciences
The Dance of Leadership: Unravelling the Impact of Leadership Styles on Employee Engagement in Malaysia's Private Sector
2023 · Jing Yi Lui, Elizabeth Ai Lin Voong, et al. · e-Academia Journal
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Mini Seminar Road to Agribusiness Marketing Conference 2023: Perspective from the Stakeholders
2023 · Shahiida Musa, Tze-Yin Lim, et al. · Journal of Agribusiness Marketing
Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia
2022 · Phang Ing @ Grace, Zaiton Osman, et al. · UMS Institutional Repository (Universiti Malaysia Sabah)
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Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia
2016 · de Run Ernest Cyril, Ting Hiram, et al.
Works count: 24
Citation count: 350
H-index: 7
I10-index: 6
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