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Tae Hyun Baek

Observed names: Baek, Tae Hyun, Hyun Baek Tae, Tae Baek, Tae Hyum Baek
ORCID: 0000-0003-2000-698X
Observed ORCID: 0000-0003-2000-698X
OpenAlex ID: A5059384947
Stay Away From Me
2012 · Tae Hyun Baek, Mariko Morimoto · Journal of Advertising · 636
The differential roles of brand credibility and brand prestige in consumer brand choice
2010 · Tae Hyun Baek, Jooyoung Kim, et al. · Psychology and Marketing · 465
Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence
2023 · Tae Hyun Baek, Minseong Kim · Telematics and Informatics · 347
Effect of disclosing AI-generated content on prosocial advertising evaluation
2024 · Tae Hyun Baek, Jungkeun Kim, et al. · International Journal of Advertising · 223
Guilt and Shame: Environmental Message Framing Effects
2017 · Tae Hyun Baek, Sukki Yoon · Journal of Advertising · 217
Examining the antecedents and consequences of mobile app engagement
2017 · Seeun Kim, Tae Hyun Baek · Telematics and Informatics · 214
Exploring the consequences of brand credibility in services
2011 · Tae Hyun Baek, Karen Whitehill King · Journal of Services Marketing · 187
Factors affecting stickiness and word of mouth in mobile applications
2016 · Seeun Kim, Tae Hyun Baek, et al. · Journal of Research in Interactive Marketing · 167
Programmatic creative: AI can think but it cannot feel
2020 · Marat Bakpayev, Tae Hyun Baek, et al. · Australasian Marketing Journal (AMJ) · 157
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
2016 · Tae Hyun Baek, Chan Yun Yoo, et al. · International Journal of Advertising · 154
Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
2019 · Nah Ray Han, Tae Hyun Baek, et al. · Journal of Retailing and Consumer Services · 145
Enhancing User Experience With a Generative AI Chatbot
2024 · Jeong Soo Kim, Minseong Kim, et al. · International Journal of Human-Computer Interaction · 135
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
2021 · Tae Hyun Baek, Marat Bakpayev, et al. · International Journal of Advertising · 130
Colour effects in green advertising
2020 · Dongjae Lim, Tae Hyun Baek, et al. · International Journal of Consumer Studies · 120
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
2023 · Minseong Kim, Tae Hyun Baek · International Journal of Human-Computer Interaction · 106
Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty
2018 · Tae Hyun Baek, Chan Yun Yoo · Journal of Advertising · 105
When environmental messages should be assertive: examining the moderating role of effort investment
2015 · Tae Hyun Baek, Sukki Yoon, et al. · International Journal of Advertising · 102
Library marketing via social media
2018 · Soohyung Joo, Namjoo Choi, et al. · Online Information Review · 93
Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors
2023 · Tae Hyun Baek, Minseong Kim · Journal of Business Research · 92
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
2017 · Yeonshin Kim, Tae Hyun Baek, et al. · Journal of Advertising · 88
Digital Advertising in the Age of Generative AI
2023 · Tae Hyun Baek · Journal of Current Issues & Research in Advertising · 84
Dimensions of News Media Brand Personality
2010 · Jooyoung Kim, Tae Hyun Baek, et al. · Journalism & Mass Communication Quarterly · 75
I’ll follow the fun: The extended investment model of social media influencers
2022 · Minseong Kim, Tae Hyun Baek · Telematics and Informatics · 71
Pride and gratitude: Egoistic versus altruistic appeals in social media advertising
2022 · Tae Hyun Baek, Sukki Yoon · Journal of Business Research · 68
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
2013 · Tae Hyun Baek, Leonard N. Reid · Psychology and Marketing · 67
Works count: 102
Citation count: 5,220
H-index: 36
I10-index: 52
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