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V. Vijay Kumar

Observed name: Vijay Kumar
Institution: XIM University
ORCID: 0000-0002-2137-0102
Observed ORCID: 0000-0002-2137-0102
OpenAlex ID: A5059495531
From Analogue to Algorithm: The Metamorphosis of Music Production Techniques—An Integrated Literature Review
2024 · Linto Thomas, V. Vijay Kumar · Journal of Creative Communications · 11
Effects of corporate social responsibility on sustained competitive advantage: a moderated mediation model
2024 · H. Maheshwari, Lalatendu Kesari Jena, et al. · Social Responsibility Journal · 8
Contingency Theory and Public Emotions in Crisis Communication –A Conceptual Study
2023 · Rainy Rose, V. Vijay Kumar, et al. · Journal of Education Culture and Society · 7
PDF
From beats to bytes: electronic dance music, artificial intelligence and teen identity
2025 · Linto Thomas, V. Vijay Kumar, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 6
Motivation and Impact of Viewing Reality Television Programme: An Audience Study
2015 · V. Vijay Kumar, S. Arulchelvan · Indian Journal of Science and Technology · 6
Emotions, media, and mobilization: a comparative analysis of social movements through the lens of affect and activism
2024 · J. Joynes, V. Vijay Kumar · Journal of Multicultural Discourses · 4
‘I am perfectly imperfect because I am a media professional’: Asserting the Association Between Media Consumption Attitude, Emotional Ownership and Personal Well-being
2020 · V. Vijay Kumar, Lalatendu Kesari Jena · Asia Pacific Media Educator · 4
Subaltern resistance and spatial politics in Tamil cinema: decolonising neoliberal narratives of poverty
2024 · J. Joynes, V. Vijay Kumar · Journal of Multicultural Discourses · 3
Advancing Public Relations Campaign Evaluation: Bridging Research Trends and Practice
2025 · Rainy Rose, V. Vijay Kumar, et al. · South Asian Journal of Business and Management Cases · 2
PDF
“Making” the contemporary and next-generation journalist, through data journalism: The need for emerging curriculum in journalism education in India - A primary proposal
2022 · V. Vijay Kumar, Anurag Sahu · Plaridel · 2
Human‐AI Collaboration in Creative Practice : An Integrated Adoption Framework for Organisational Excellence in Industry 5.0
2026 · Linto Thomas, V. Vijay Kumar, et al. · Global Business and Organizational Excellence · 1
A comparative web-traffic analysis of three renowned wildlife conservation organisations - International Union for Conservation of Nature (IUCN), Wildlife Conservation Society (WCS) and World Wide Fund for Nature (WWF)
2026 · Saswat Pati, V. Vijay Kumar · Journal of Threatened Taxa
PDF
Effect Of Social Media On Academic Performance: A Literature Review
2019 · V. Vijay Kumar, Komal Sharma · Our Heritage
Popular culture and product placement a study of bollywood blockbuster films
2018 · Vijay Kumar, Padma Rani · Mass Communicator International Journal of Communication Studies
"Look MA, I'M A Star!"-Exploring Contestant's Participation in Tamil Reality Television
2016 · V. Vijay Kumar, S. Arulchelvan · Mass Communicator International Journal of Communication Studies
Role of Multimedia in Mass Communication
2015 · V. Vijay Kumar
Works count: 16
Citation count: 54
H-index: 5
I10-index: 1
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