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Daniel Kofi Maduku

Observed names: Daniel K. Maduku, Daniel Maduku
ORCID: 0000-0002-6651-3461
Observed ORCID: 0000-0002-6651-3461
OpenAlex ID: A5060011370
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
2016 · Daniel K. Maduku, Mercy Mpinganjira, et al. · International Journal of Information Management · 381
South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective
2020 · Philile Thusi, Daniel K. Maduku · Computers in Human Behavior · 277
How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus
2023 · Daniel K. Maduku · Journal of Retailing and Consumer Services · 215
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
2022 · Daniel K. Maduku, Mercy Mpinganjira, et al. · Journal of Retailing and Consumer Services · 116
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
2018 · Mercy Mpinganjira, Daniel K. Maduku · Journal of Business Research · 108
Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa
2022 · Daniel K. Maduku, Philile Thusi · Journal of Retailing and Consumer Services · 106
Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
2024 · Daniel K. Maduku, Nripendra P. Rana, et al. · Asia Pacific Journal of Marketing and Logistics · 51
Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences
2024 · Daniel K. Maduku · Industrial Marketing Management · 49
Understanding family takaful purchase behaviour: the roles of religious obligation and gender
2023 · Daniel K. Maduku, Steven Mbeya · Journal of Financial Services Marketing · 43
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Predicting retail banking customers' attitude towards Internet banking services in South Africa
2013 · Daniel K. Maduku · Southern African Business Review · 41
The effect of institutional trust on internet banking acceptance: Perspectives of South African banking retail customers
2016 · Daniel Maduku · South African Journal of Economic and Management Sciences · 36
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Water conservation campaigns in an emerging economy: how effective are they?
2020 · Daniel K. Maduku · International Journal of Advertising · 31
Exploring the ‘Dark Side’ of AI ‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness
2025 · Daniel K. Maduku, Nripendra P. Rana, et al. · Journal of Consumer Behaviour · 30
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Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?
2021 · Daniel K. Maduku · Journal of Organizational Computing and Electronic Commerce · 28
Understanding Binge Drinking Quitting Intention and Behaviour Using an Extended TPB
2023 · Zivai M. Machaka-Mare, Mercy Mpinganjira, et al. · Social Marketing Quarterly · 23
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An Empirical Investigation of Students' Behavioural Intention to Use E-Books
2015 · Daniel K. Maduku · Bestuursdinamika · 22
Customers’ adoption and use of e-banking services: the South African perspective
2014 · Daniel Kofi Maduku · DOAJ (DOAJ: Directory of Open Access Journals) · 20
Understanding E-Book Continuance Intention: Empirical Evidence from E-Book Users in a Developing Country
2016 · Daniel K. Maduku · Cyberpsychology Behavior and Social Networking · 18
Factors of E-book Use Intentions: Perspective of Students in a Developing Country
2015 · Daniel K. Maduku · Perspectives on Global Development and Technology · 15
An empirical investigation into customers' attitude towards usage of cell phone banking in Gauteng, South Africa
2012 · Daniel K. Maduku, Mercy Mpinganjira · Journal of Contemporary Management · 15
Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations
2024 · Thabang E. Mofokeng, Steven Mbeya, et al. · Future Business Journal · 14
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Drivers of Intentions Towards Continued Use of Digital Voice Assistants
2025 · Mercy Mpinganjira, Daniel K. Maduku, et al. · Journal of Global Information Management · 11
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Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs
2023 · Michael Joshua Ayawei, Mpho Raborife, et al. · Journal of Electronic Commerce in Organizations · 9
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Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns
2019 · Daniel K. Maduku · International Journal of Nonprofit and Voluntary Sector Marketing · 9
Customer acceptance of mobile banking services: Use experience as moderator
2017 · Daniel K. Maduku · Social Behavior and Personality An International Journal · 8
Works count: 42
Citation count: 1,726
H-index: 18
I10-index: 22
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