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António Pimenta da Gama
Observed name:
António Pimenta Da Gama
Institutions:
Universidade Europeia,
Instituto de Artes Visuais, Design e Marketing,
Unidade de Investigação em Design e Comunicação
Observed institutions:
Universidade Europeia,
Instituto de Artes Visuais, Design e Marketing,
IADE Superior de Marketing e Publicidade,
Unidade de Investigação em Design e Comunicação
ORCID:
0000-0002-1402-296X
Observed ORCID:
0000-0002-1402-296X
OpenAlex ID:
A5060136128
Works
15
Awards
1
An expanded model of marketing performance
2011
·
António Pimenta da Gama
·
Marketing Intelligence & Planning
·
69
Marketing audits: The forgotten side of management?
2012
·
António Pimenta da Gama
·
Journal of Targeting Measurement and Analysis for Marketing
·
21
PDF
A renewed approach to services marketing effectiveness
2011
·
António Pimenta da Gama
·
Measuring Business Excellence
·
16
A balanced scorecard for marketing
2017
·
António Pimenta Da Gama
·
International Journal of Business Performance Management
·
12
El balanced scorecard
2014
·
Ana Isabel Jiménez‐Zarco
, David Castillo‐Merino
, et al.
·
Dialnet (Universidad de la Rioja)
·
8
Marketing performance: aligning people, processes, and results
2022
·
António Pimenta da Gama
·
Journal of Business Strategy
·
7
Measuring marketing performance: a better model
2023
·
António Pimenta da Gama
·
Journal of Business Strategy
·
6
Marketing performance measurement: A model of organisational and behavioural factors
2023
·
António Pimenta Da Gama
·
Applied marketing analytics
·
5
Um “Mapa Estratégico” para o Marketing
2020
·
António Pimenta da Gama
, Joaquim A. Casaca
·
Innovar
·
3
How good is the marketing method? Measuring the process and the outcomes
2019
·
António Pimenta da Gama
·
Journal of Business Strategy
·
1
The balanced scorecard approach in evaluating the marketing function
2018
·
António Pimenta Da Gama
, Joaquim A. Casaca
·
International Journal of Business Excellence
La perspectiva de marketing
2014
·
Alicia Izquierdo–Yusta
, António Pimenta da Gama
·
Dialnet (Universidad de la Rioja)
Conceptos generales y estructura de un sistema de control de gestión
2014
·
Inés González-González
, António Pimenta da Gama
·
Dialnet (Universidad de la Rioja)
Un nuevo planteamiento en la evaluación de la performance
2014
·
María Pilar Martínez‐Ruiz
, António Pimenta da Gama
·
Dialnet (Universidad de la Rioja)
Modelos de evaluación y gestión de la calidad
2014
·
Juan José Blázquez Resino
, António Pimenta da Gama
·
Dialnet (Universidad de la Rioja)
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Works count:
15
Citation count:
148
H-index:
6
I10-index:
4
Year
Topic
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