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Arbuda Sharma

ORCID: 0000-0003-3974-0623
Observed ORCID: 0000-0003-3974-0623
OpenAlex ID: A5060157280
Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability
2019 · Vishakha Chauhan, Kelly L. Reddy-Best, et al. · Journal of Homosexuality · 23
Marketing sustainable tourism and its policies through community engagement- An Indian context
2023 · Arbuda Sharma, Charru Hasti · International Review on Public and Nonprofit Marketing · 13
Brand identity and culture interaction in the Indian context: a grounded approach
2021 · Arbuda Sharma, Sanjay Patro, et al. · Journal of Advances in Management Research · 13
Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector
2015 · Arbuda Sharma, Murali Krishna Medudula, et al. · Global Journal of Flexible Systems Management · 10
Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods
2023 · Vivek Kourav, Arbuda Sharma · Indian Journal of Marketing · 5
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Flexibility in the WTO: Navigating the Dynamics of Multilateralism Using Grounded Theory
2024 · Pushkar Pushp, Arbuda Sharma, et al. · Global Journal of Flexible Systems Management · 4
Case evidenced total interpretive structural modelling of service – network disintegration in Indian telecommunication sector
2024 · Ravi Gandhi, Charru Hasti, et al. · Journal of Information Technology Case and Application Research · 2
Retail Business Model Sustainability : An Analytical View of Select Indian Retail Businesses
2026 · Arbuda Sharma, Charru Hasti, et al. · Indian Journal of Marketing
Apparel Consumption and Experiences of Gay Men and Transgender Women in India
2018 · Vishakha Chauhan, Kelly L. Reddy-Best, et al. · Iowa State University Digital Repository (Iowa State University)
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Brand management: A decision tool for cultural brand positioning
2012 · Arbuda Sharma, Munish Thakur · Values- Based Management
Works count: 10
Citation count: 70
H-index: 5
I10-index: 4
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