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Elena Cedrola

Observed names: CEDROLA, ELENA, Cedrola E, Cedrola E., Cedrola Elena, Cedrola, E., Cedrola, Elena, E., Cedrola, Elena CEDROLA
Observed institutions: Università Cattolica del Sacro Cuore, Université de Pau et des Pays de l'Adour, University of North Carolina at Greensboro, University of Southern Denmark, University of Macerata, Università della Svizzera italiana
ORCID: 0000-0002-3382-5055
Observed ORCID: 0000-0002-3382-5055
OpenAlex ID: A5060183793
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
2020 · Nebojsa S. Davcik, Silvio Cardinali, et al. · Journal of Business Research · 124
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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
2022 · Marta Giovannetti, Arun Sharma, et al. · Industrial Marketing Management · 45
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
2025 · Lala Hu, Mirko Olivieri, et al. · Journal of Retailing and Consumer Services · 41
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
2022 · Alberta Bernardi, Chiara Luisa Cantù, et al. · Journal of Global Fashion Marketing · 34
Three Decades of Research in Health and Food Marketing: A Systematic Review
2019 · Ksenia Silchenko, Søren Askegaard, et al. · Journal of Consumer Affairs · 34
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Cross Cultural & Strategic Management
2018 · Elena Cedrola · 32
Loyalty marketing and loyalty cards: a study of the Italian market
2010 · Elena Cedrola, Sabrina Memmo · International Journal of Retail & Distribution Management · 30
Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige
2017 · Stefania Masè, Elena Cedrola · Palgrave Macmillan US eBooks · 26
The Business Opportunity of Blockchain Value Creation among the Internet of Value
2022 · Andrea Sestino, Luca Giraldi, et al. · Global Business Review · 24
Fashion Branding and Communication
2017 · Cedrola, Elena, Jin, Byoungho · Palgrave Macmillan US eBooks · 20
How relational capability can influence the success of business partnerships
2023 · Luca Giraldi, Sofia Coacci, et al. · International Journal of Productivity and Performance Management · 19
Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
2023 · Marta Giovannetti, Arun Sharma, et al. · Journal of Business and Industrial Marketing · 18
Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs
2023 · Aleksandra Gaweł, Marta Giovannetti, et al. · Studies in Higher Education · 17
Product Innovation in the Global Fashion Industry
2017 · Byoungho Jin, Elena Cedrola · Palgrave Macmillan US eBooks · 17
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
2018 · Stefania Masè, Elena Cedrola, et al. · Journal of Global Fashion Marketing · 15
Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research
2009 · Elena Cedrola, Sabrina Memmo · Journal of Euromarketing · 15
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Process Innovation: Hidden Secret to Success and Efficiency
2019 · Byoungho Ellie Jin, Elena Cedrola, et al. · Palgrave studies in practice. Global fashion brand management · 14
Fondamenti di marketing
2013 · Elena Cedrola, Jim Blythe, et al. · 14
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
2013 · Elena Cedrola, Loretta Battaglia · Journal of Global Scholars of Marketing Science · 13
Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
2017 · Byoungho Jin, Elena Cedrola · Palgrave Macmillan US eBooks · 12
Il marketing internazionale per le piccole e medie imprese
2005 · Elena Cedrola · U-PAD Unimc - Open Digital Publications (University of Macerata) · 12
User Experience on E-learning Platforms in Higher Education
2023 · Luca Giraldi, Marta Giovannetti, et al. · Research Square · 10
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Product Innovation: Core to Continued Success
2017 · Byoungho Jin, Elena Cedrola · Palgrave Macmillan US eBooks · 9
Process Innovation in the Global Fashion Industry
2019 · Jin B. E., Cedrola E. · Palgrave studies in practice. Global fashion brand management · 8
Overview of Fashion Brand Internationalization: Theories and Trends
2016 · Byoungho Jin, Elena Cedrola · Palgrave Macmillan US eBooks · 8
Works count: 297
Citation count: 797
H-index: 15
I10-index: 23
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