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Vikas Arya

Panic buying in the COVID-19 pandemic: A multi-country examination
2020 · Tahir Islam, Abdul Hameed Pitafi, et al. · Journal of Retailing and Consumer Services · 617
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
2021 · Anshuman Sharma, Yogesh K. Dwivedi, et al. · Computers in Human Behavior · 328
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 · Vikas Arya, Rachita Sambyal, et al. · Journal of Consumer Behaviour · 234
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Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country
2023 · Geeta Rana, Vikas Arya · foresight · 145
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
2021 · Vikas Arya, Justin Paul, et al. · International Journal of Consumer Studies · 144
Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
2019 · Vikas Arya, Deepa Sethi, et al. · International Journal of Information Management · 128
Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention
2022 · Komal Anand, Vikas Arya, et al. · Tourism Planning & Development · 73
Let's Connect in Metaverse. Brand's New Destination to Increase Consumers' Affective Brand Engagement & Their Satisfaction and Advocacy
2022 · Yousra Bousba, Vikas Arya · Journal of Content Community and Communication · 73
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Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment
2019 · Vikas Arya, Hemraj Verma, et al. · IIM Kozhikode Society & Management Review · 66
Exploring the role of augmented reality as a new brand advocate
2023 · Harish Kumar, Nikhita Tuli, et al. · Journal of Consumer Behaviour · 64
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Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment
2018 · Vikas Arya, Deepa Sethi, et al. · Corporate Communications An International Journal · 49
AI-enhanced competency transfer hubs: a conceptual framework for university-industry engagement and knowledge sharing
2025 · Vikas Arya, Ankita Saraf, et al. · The Journal of Technology Transfer · 43
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The impact of leader-member exchange, perceived organizational support, and readiness for change on job crafting behaviours in HRM in an emerging market
2023 · Deepa Sethi, Vijay Pereira, et al. · The International Journal of Human Resource Management · 43
Evaluating the impact of faculty development on employee engagement practices in higher education: analysing the mediating role of professional development
2023 · Anchal Luthra, Shivani Dixit, et al. · The Learning Organization · 36
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
2024 · Vikas Arya, Deepa Sethi, et al. · Journal of Consumer Behaviour · 35
Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect
2023 · Rajeev Verma, Vikas Arya, et al. · Journal of Intellectual Capital · 35
Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach
2021 · Archana Poonia, Shilpa Sindhu, et al. · Journal of Indian Business Research · 34
Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts
2024 · Vikas Arya, Vilte Auruskeviciene, et al. · Environmental Science and Pollution Research · 33
Embracing the employee orientation: does customer relationship matter in brand building?
2021 · Deepika Jhamb, Nidhi Kampani, et al. · Benchmarking An International Journal · 31
Ties that bind tourists: embedding destination motivators to destination attachment: a study in the context of Kumbh Fair, India
2018 · Vikas Arya, Sahiba Sharma, et al. · Asia Pacific Journal of Tourism Research · 25
Effect of Technostress on Academic Productivity
2021 · Deepa Sethi, Vijay Pereira, et al. · Journal of Global Information Management · 22
Visitors’ attraction and co-creation at World Expo – a qualitative study unveiling visitors’ delight and engagement with immersive technology
2024 · Vikas Arya, Shalini Sahni, et al. · Tourism Recreation Research · 21
Home-based entrepreneuring for empowerment and sustainability of Muslim women: a study in the Indian context
2021 · Naseeb Ahmad, Safoora Habeeb, et al. · World Review of Science Technology and Sustainable Development · 16
Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences
2024 · Tahir Islam, Vikas Arya, et al. · Business Ethics the Environment & Responsibility · 15
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Does the micro become macro in developing economies? A study to trace sustainable circular replacements for emerging world's green development
2023 · Prigya Rawat, Vikas Arya, et al. · Business Strategy and the Environment · 15
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Works count: 57
Citation count: 2,435
H-index: 21
I10-index: 31
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