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Charles Makanyeza

Observed names: C Makanyeza, C. Makanyeza, Makanyeza, Charles
ORCID: 0000-0003-1020-7665
Observed ORCID: 0000-0003-1020-7665
OpenAlex ID: A5060213963
The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics
2022 · Wilbert Manyanga, Charles Makanyeza, et al. · Cogent Business & Management · 241
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Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe
2017 · Charles Makanyeza · International Journal of Bank Marketing · 221
Mediators of the relationship between service quality and customer loyalty
2017 · Charles Makanyeza, Lovemore Chikazhe · International Journal of Bank Marketing · 191
Understanding mediators and moderators of the effect of customer satisfaction on loyalty
2021 · Lovemore Chikazhe, Charles Makanyeza, et al. · Cogent Business & Management · 120
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Dimensions of innovation and their effects on the performance of small and medium enterprises: the moderating role of firm’s age and size
2020 · Blessing Kudzai Mabenge, Grace Portia Kuda Ngorora-Madzimure, et al. · Journal of Small Business & Entrepreneurship · 104
Perceived Access to Finance, Entrepreneurial Self-Efficacy, Attitude Toward Entrepreneurship, Entrepreneurial Ability, and Entrepreneurial Intentions: A Botswana Youth Perspective
2022 · Tendai Douglas Svotwa, Olumide Jaiyeoba, et al. · SAGE Open · 102
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The influence of innovation on the performance of small and medium enterprises in Zimbabwe
2015 · Charles Makanyeza, Gilbert Dzvuke · Journal of African Business · 90
Consumers’ acceptance and use of plastic money in Harare, Zimbabwe
2018 · Charles Makanyeza, Simolini Mutambayashata · International Journal of Bank Marketing · 79
The effect of service quality on revisit intention: The mediating role of destination image
2023 · Masimba Elvis Manyangara, Charles Makanyeza, et al. · Cogent Business & Management · 77
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The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics
2021 · Charles Makanyeza, Tendai Douglas Svotwa, et al. · Cogent Business & Management · 64
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Factors influencing small and medium enterprises’ innovativeness: Evidence from manufacturing companies in Harare, Zimbabwe
2022 · Charles Makanyeza, Blessing Kudzai Mabenge, et al. · Global Business and Organizational Excellence · 59
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Consumer Awareness, Ethnocentrism and Loyalty: An Integrative Model
2015 · Charles Makanyeza · Journal of International Consumer Marketing · 54
The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
2020 · Lovemore Chikazhe, Charles Makanyeza, et al. · Journal of Marketing for HIGHER EDUCATION · 53
Strategies to Improve Service Delivery in Local Authorities
2013 · Charles Makanyeza, Hardson Kwandayi, et al. · 53
Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
2017 · Charles Makanyeza, Francois Du Toit · Acta Commercii · 42
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Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model
2015 · Charles Makanyeza, Rudo Macheyo, et al. · Journal of African Business · 31
Does Corporate Social Responsibility Influence Firm Performance? Empirical Evidence from Harare, Zimbabwe
2017 · Charles Makanyeza, Tendai Linah Chitambara, et al. · Journal of African Business · 24
A relationship marketing perspective on delight, its antecedents and outcomes in a banking context
2023 · Tendai Douglas Svotwa, Charles Makanyeza, et al. · European Business Review · 23
Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market
2016 · Charles Makanyeza, Francois du Toit · Journal of African Business · 22
Measuring Consumer Attitude towards Imported Poultry Meat Products in a Developing Market: An Assessment of Reliability, Validity and Dimensionality of the Tri-Component Attitude Model
2014 · Charles Makanyeza · Mediterranean Journal of Social Sciences · 22
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Exploring Digital Financial Inclusion Strategies for Urban and Rural Communities in Botswana, Namibia, South Africa and Zimbabwe
2023 · Tendai D. Svotwa, Charles Makanyeza, et al. · Ius gentium · 21
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Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers
2016 · Charles Makanyeza, Darlington Mumiriki · Acta Commercii · 21
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Enhancing the performance of micro‐enterprises through market orientation: Evidence from Harare, Zimbabwe
2021 · Lyn Chikerema, Charles Makanyeza · Global Business and Organizational Excellence · 15
The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe
2021 · Charity Muchandiona, Nicholas Z. Kakava, et al. · Cogent Business & Management · 13
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Factors Influencing Consumers' Choice of Imported Poultry Meat Products in a Developing Market: Lessons from Zimbabwe
2016 · Charles Makanyeza, Francois du Toit · Agrekon · 12
Works count: 53
Citation count: 1,817
H-index: 21
I10-index: 25
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