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Author

Pinyi Yao

Observed name: Pin Yi Yao
Institution: Nanning University
ORCID: 0000-0002-9675-2308
Observed ORCID: 0000-0002-9675-2308
OpenAlex ID: A5060246483
Consumer Behavior in Online-to-Offline (O2O) Commerce: A Thematic Review
2022 · Pinyi Yao, Syuhaily Osman, et al. · Sustainability · 65
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A Thematic Review on Using Food Delivery Services during the Pandemic: Insights for the Post-COVID-19 Era
2022 · Yezheng Li, Pinyi Yao, et al. · International Journal of Environmental Research and Public Health · 53
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Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models
2023 · Pinyi Yao, Mohamad Fazli Sabri, et al. · Sustainability · 47
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How information and communication overload affect consumers’ platform switching behavior in social commerce
2024 · Wenjing Fan, Syuhaily Osman, et al. · Heliyon · 41
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Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior
2023 · Pinyi Yao, Yezheng Li · Journal of Retailing and Consumer Services · 31
How Content Attributes of Short Video Influence Online Purchase Intention: The Mediating Role of Perceived Value
2024 · Wenjing Fan, Syuhaily Osman, et al. · Journal of Wireless Mobile Networks Ubiquitous Computing and Dependable Applications · 17
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Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle
2023 · Pinyi Yao, Syuhaily Osman, et al. · Heliyon · 17
Exploring the Multidimensional Construction of Cultural Identity through Music Elements of Chinese Suzhou Pingtan
2024 · Yu Kun Li, Fung Chiat Loo, et al. · International Journal of Academic Research in Business and Social Sciences · 9
The effect of nature-based landscape design on human health and well-being: a thematic synthesis
2025 · Qiuxia Zhu, Pinyi Yao, et al. · Journal of Environmental Engineering and Landscape Management · 6
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Antecedent and consequence of using O2O delivery applications: social anxiety, loneliness, and a moderated mediation model
2025 · Pinyi Yao, Yongheng Meng, et al. · Acta Psychologica · 5
When social phobia meets online-to-offline delivery apps: the perspective of protection motivation
2025 · Yongheng Meng, Pinyi Yao, et al. · Asia Pacific Journal of Marketing and Logistics · 1
Why do consumers continue to use online-to-offline delivery services? Moderating roles of social anxiety
2026 · Pinyi Yao, Yongheng Meng, et al. · Humanities and Social Sciences Communications
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Cross-Layer Cooperative Scheduling and Supply Chain Optimization via Distributed Sensor Network-based Information Fusion
2026 · Ma Yumei, Pinyi Yao, et al. · International Conference on Pervasive Computing and Social Networking (ICPCSN)
Works count: 13
Citation count: 292
H-index: 8
I10-index: 7
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