Get started
Author

Ivana Bulanda

Observed name: Bulanda, Ivana
ORCID: 0000-0002-4633-3789
Observed ORCID: 0000-0002-4633-3789
OpenAlex ID: A5060300212
Use of Marketing Communication Tools in Tourism in Accommodation Facilities during the COVID-19 Pandemic
2023 · Marcel Lincényi, Ivana Bulanda · Journal of Tourism and Services · 26
PDF
Slovak Consumers from Generation Y and Their Shopping Behavior on Discount Portals
2018 · Ivana Bulanda, Ivana Viteková, et al. · International Scientific Days · 6
The perception of commercial and social advertising by the generation Y in the Czech Republic
2020 · Ivana Bulanda, Zdenka Kádeková, et al. · Ekonomicko-manazerske spektrum · 5
PDF
Rational and irrational behavior of Slovak consumers in the private label market
2020 · Ingrida Košičiarová, Zdenka Kádeková, et al. · Potravinarstvo Slovak Journal of Food Sciences · 2
PDF
Trait-based drivers of consumer resilience in a polycrisis: evidence from a post-socialist market
2026 · Ingrida Košičiarová, Zdenka Kádeková, et al. · Cogent Business & Management · 1
Body Physicality as a Key Factor of Media Self Presentation – Body Image in Advertising
2019 · Miroslav Zelinský, Ivana Bulanda · Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie · 1
Trait-based drivers of consumer resilience in a polycrisis: evidence from a post-socialist market
2026 · Košičiarová, Ingrida, Kádeková, Zdenka, et al. · Figshare
Contemplation on Relationships Between Aesthetics and Advertising
2019 · Miroslav Zelinský, Ivana Bulanda · Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie
Works count: 8
Citation count: 41
H-index: 3
I10-index: 1
Year
Topic
Type