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Sabinah Wanjugu

ORCID: 0000-0002-8726-6068
Observed ORCID: 0000-0002-8726-6068
OpenAlex ID: A5060381776
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information
2022 · Sabinah Wanjugu, Julie Guidry Moulard, et al. · Journal of Consumer Behaviour · 11
An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies
2020 · Hani I. Mesak, Sabinah Wanjugu, et al. · Information & Management · 6
How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions
2025 · Juliann Allen, Sabinah Wanjugu · Journal of Product & Brand Management · 2
Authentically Growing an Influencer’s Following
2024 · Juliann Allen, Sabinah Wanjugu · Journal of Marketing Development and Competitiveness · 1
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Privacy Relinquishing and Safeguarding: When are Consumers Willing to Disclose or Protect Their Information?
2020 · Sabinah Wanjugu · 1
Special Session: Tackling the Academic Job Market: Advice from Search Committee Members: An Abstract
2023 · Shuang Wu, Sabinah Wanjugu, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
I Don’t Like What I See: When UGC Distorts the Brand Image: An Abstract
2023 · Sabinah Wanjugu, Amy Mings, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Special Session: How International Scholars Maneuver Doctoral and Early Career Obstacles in new Environments beyond Academic Walls: An Abstract
2022 · Nina Krey, Shuang Wu, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
A virtual approach to experiential learning: Using free web-based resources within the classroom to enhance students’ learning
2021 · Sabinah Wanjugu
Faculty Women of Color in Higher Education
2021 · Susan Troncoso Skidmore, Nara M. Martirosyan, et al. · Scholar Works at UT Tyler (The University of Texas at Tyler)
The Influence of Brand Acquisition on Perceived Authenticity: An Abstract
2020 · Sabinah Wanjugu, Juliann Allen, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract
2020 · Nina Krey, Shuang Wu, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract
2018 · Sabinah Wanjugu · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 13
Citation count: 21
H-index: 2
I10-index: 1
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