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Brenda Gainer
Observed name:
B. Gainer
Institution:
York University
Observed institutions:
York University,
York University,
University of York
OpenAlex ID:
A5060389961
The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations
2004
·
Brenda Gainer
, Paulette Padanyi
·
Journal of Business Research
·
248
Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance
2002
·
Brenda Gainer
, Paulette Padanyi
·
International Journal of Nonprofit and Voluntary Sector Marketing
·
183
Ritual and relationships: Interpersonal influences on shared consumption
1995
·
Brenda Gainer
·
Journal of Business Research
·
134
Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration
2004
·
Paulette Padanyi
, Brenda Gainer
·
The Journal of Marketing Theory and Practice
·
115
Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors
1996
·
Eileen Fischer
, Julia Bristor
, et al.
·
ACR North American Advances
·
81
An empirical investigation of the role of involvement with a gendered product
1993
·
Brenda Gainer
·
Psychology and Marketing
·
77
Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management
2003
·
Paulette Padanyi
, Brenda Gainer
·
Corporate Reputation Review
·
59
Baby Showers: a Rite of Passage in Transition
1993
·
Eileen Fischer
, Brenda Gainer
·
ACR North American Advances
·
50
Corporate Social Responsibility
2010
·
Brenda Gainer
·
Springer eBooks
·
21
I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities
1991
·
Eileen Fischer
, Brenda Gainer
·
GCB - Gender and Consumer Behavior Volume
·
17
To Buy Or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties
1991
·
Brenda Gainer
, Eileen Fischer
·
ACR North American Advances
·
13
Marketing Arts Education: Parental Attitudes toward Arts Education for Children
1997
·
Brenda Gainer
·
The Journal of Arts Management Law and Society
·
11
Community and Consumption
1994
·
Brenda Gainer
, Eileen Fischer
·
ACR North American Advances
·
9
The Importance of Gender to Arts Marketing
1993
·
Brenda Gainer
·
The Journal of Arts Management Law and Society
·
9
The Business of High Culture: Marketing the Performing Arts in Canada
1989
·
Brenda Gainer
·
Service Industries Journal
·
9
Jewish Identity, Social Capital and Giving
2002
·
Ida E. Berger
, Brenda Gainer
·
Dialnet (Universidad de la Rioja)
·
7
Marketing for Nonprofit Organizations
2016
·
Brenda Gainer
·
5
Exploring Gendered Servicescapes
1996
·
Eileen Fischer
, Brenda Gainer
, et al.
·
GCB - Gender and Consumer Behavior Volume
·
4
Marketing
2022
·
Brenda Gainer
·
Springer eBooks
Marketing
2009
·
Brenda Gainer
·
Springer eBooks
The connections between regional and international research in, with and for the third sector: a reflection on the 2008 ANZTSR Conference 'Demonstrate!'
2009
·
Brenda Gainer
·
Third sector review
Women and Arts, Men and Sports: Two Phenomena Or One
1993
·
Brenda Gainer
, Eileen Fischer
·
GCB - Gender and Consumer Behavior Volume
Fear and Sin: Images of Fat in Contemporary North America
1993
·
Brenda Gainer
·
GCB - Gender and Consumer Behavior Volume
Review: The River Barons: Montreal Businessmen and the Growth of Industry and Transportation 1837–53
1978
·
B. Gainer
·
The Journal of Transport History
Catholic missionaries as agent of social change among the Metis and Indians of Red River: 1818-1845.
1978
·
Brenda Gainer
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Works count:
25
Citation count:
1,052
H-index:
11
I10-index:
12
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