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Muhammad Zahid Nawaz

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship
2020 · Shahid Nawaz, Yun Jiang, et al. · SAGE Open · 93
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Impact of Workforce Diversity Management on Employees’ Outcomes: Testing the Mediating Role of a person’s Job Match
2020 · Wenjing Li, Xuhui Wang, et al. · SAGE Open · 55
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Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar
2020 · Xuhui Wang, Asad Hassan Butt, et al. · Sustainability · 48
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Users’ acceptance of innovative mobile hotel booking trends: UK vs. PRC
2018 · Meng Tao, Muhammad Zahid Nawaz, et al. · Information Technology & Tourism · 43
Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
2021 · Shahid Nawaz, Yun Jiang, et al. · SAGE Open · 37
Revisiting Green Supply Chain Management Practices: The Mediating Role of Emotional Intelligence
2020 · Adnan Khan, Meng Tao, et al. · SAGE Open · 34
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction
2024 · Zohra Ghali, Raouf Ahmad Rather, et al. · Technology in Society · 32
Sustainable development goals perspective: nexus between Christians’ religious tourism, geopolitical risk, and CO2 pollution in Italy
2023 · Muhammad Zahid Nawaz, Jinguang Guo, et al. · Environmental Science and Pollution Research · 32
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The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
2022 · Muhammad Zahid Nawaz, Shahid Nawaz, et al. · Journal of Business Research · 21
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Spiritual Leadership and Unit Productivity: Does Psychological Need Mediate the Relationship between Spiritual Leadership and Unit Productivity?
2021 · Md Jamirul Haque, Muhammad Zahid Nawaz, et al. · Public Integrity · 19
Why do customers engage and interact in metaverse tourism? An SOR perspective
2025 · Raouf Ahmad Rather, Mustafeed Zaman, et al. · Current Issues in Tourism · 18
Reluctance to acceptance: Factors affecting e-payment adoption in Pakistan (The integration of TRI and TAM)
2020 · Hassan Ahmad, Asad Hassan Butt, et al. · SMART Journal of Business Management Studies · 18
Technology-enabled engagement process of brand virtual-try-on services
2024 · Muhammad Zahid Nawaz, Francisco Guzmán, et al. · Journal of Product & Brand Management · 17
Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
2023 · Muhammad Zahid Nawaz, Shahid Nawaz, et al. · Journal of Product & Brand Management · 11
The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms
2021 · Meng Tao, Faizan Alam, et al. · International Journal of Online Marketing · 8
Is COVID-19 Generating Pandemic Animosity among Nations and Consumers? A Theoretical Overview
2020 · Shahid Nawaz, Jiang Yun, et al. · RMC Journal of Social Sciences and Humanities · 5
Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?
2020 · Muhammad Zahid Nawaz, Meng Tao, et al. · SAGE Open · 5
Channeling the Interplay of Environmental Transformational Leadership, Green Psychological Climate, Green Creativity, and Hotel Environmental Performance: Using PLS‐SEM and ANN Analyses
2026 · Syed Hussain Murtaza, Syed Muhammad Mustafa, et al. · Business Strategy and the Environment · 2
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Impact of Workplace Ostracism on Employee Outcomes Mediated by Empowerment Structure and Moderated by Restructuring of Working Culture in Healthcare Sector
2021 · Muhammad Adnan Maqbool, Nadia Nasir, et al. · Turkish Online Journal of Qualitative Inquiry · 2
The role of conservation commitment: extending the theory of planned behavior for visitors in the high-altitude protected area of Deosai National Park, Pakistan
2026 · Shakir Ali, Muhammad Zahid Nawaz, et al. · Frontiers in Forests and Global Change · 1
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Does Eco‐Innovation Reinforce Better Waste Management? The Role of Industry Sensitivity and Environmental Policy Frameworks
2025 · Muzhar Javed, Ammar Ali Gull, et al. · Business Strategy and the Environment · 1
Learning English as a Second Language: Orientations Among the Undergraduate Students of Business Administration in Southern Punjab
2021 · UZMA SADIQ, NAZIA SULEMAN, et al. · Journal of Business & Tourism · 1
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Sharing Economy as a New Organization Model: Visualization Map Analysis and Future Research
2020 · Jialei Li, Tao Meng, et al. · Advances in business information systems and analytics book series · 1
The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance
2019 · Muhammad Zahid Nawaz, Shahid Nawaz, et al. · Sarhad Journal of Management Sciences · 1
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Role of Brand Loyalty in Building Bran Equity: A Comparative Study of Consumer Involvement Levels
2018 · Shahid Nawaz, Mudassar Ali, et al. · Sarhad Journal of Management Sciences · 1
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Works count: 30
Citation count: 506
H-index: 13
I10-index: 14
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