Author

Marwan Azouri

Observed names: Azouri Marwan, Azouri, Marwan Antoine, Marwan AZOURI

Institution: Notre Dame University – Louaize

Observed institutions: University of Notre Dame, TBS Education, Lebanese University, Notre Dame University – Louaize

ORCID: 0000-0002-9444-3341

Observed ORCID: 0000-0002-9444-3341

OpenAlex ID: A5060536772

The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry

2018 · Safi Hani, Azouri Marwan, et al. · Arab Economic and Business Journal · 99

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Crowdsourcing, Outsourcing to Obtain a Creativity Group

2013 · Jacques Digout, Marwan Azouri, et al. · Arab Economic and Business Journal · 20

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Sustaining non-profit organizations: Strategic, managerial and financial perspectives

2026 · Yara Harb, Lara Khabbaz, et al. · PLoS ONE · 17

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From In-Person to Hybrid Learning Mode

2023 · Marwan Azouri, Johnny Karam · Springer eBooks · 15

Strategic assessment of factors that create a resistance to change during the implementation of Enterprise Resource Planning (ERP) systems. The case of Lebanese organizations

2022 · Marwan Azouri, Atef Harb, et al. · Arab Economic and Business Journal · 11

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L’influence des réseaux sociaux sur le comportement du consommateur : le cas de l’industrie des biens luxueux

2018 · Safi Hani, Azouri Marwan, et al. · La Revue Gestion et Organisation · 9

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The intersection of artificial intelligence and green finance in promoting sustainable consumption behavior: evidence from the UAE

2025 · Joelle Matta, Ribal Rizk, et al. · Journal of economic and administrative sciences. · 6

Enterprising social media communities: how Instagram influencers shape Gen Z purchasing intentions in Middle-Eastern universities

2026 · Marwan Azouri · Journal of Enterprising Communities People and Places in the Global Economy · 5

L’impact de la publicité d’Instagram sur la perception du consommateur : le cas de l’industrie des boissons et des produits alimentaires au Liban

2018 · Safi Hani, Azouri Marwan, et al. · La Revue Gestion et Organisation · 5

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The Impact of New Emerging Technologies on Tourism Sector: Evidence from Lebanon

2016 · Andre Azouri, Ghada Salem, et al. · Springer proceedings in business and economics · 4

Emphasis on Social Media Analytics in Corporate Decision-Making

2020 · Jacques Digout, Marwan Azouri · Springer eBooks · 2

The critical success factors of restaurant franchisors in Lebanon

2023 · Lindos Daou, Nathalie Nasr, et al. · EuroMed J of Management · 1

The Cultural Side of Entrepreneurship in the Middle East: Religion, Gender and Family

2022 · Marwan Azouri, Lindos Daou · Springer eBooks · 1

Millennials, COVID-19, and its impact on perception: the case of the banking system

2022 · Sylvain Sénéchal, Marwan Azouri · International Journal of Work Innovation · 1

Organisational justice impact on employees' behaviour at the workplace

2018 · Hani Safi, Marwan Azouri, et al. · EuroMed J of Management · 1

Modeling E-Shoppers’ Payment Preferences in a Post-crisis Economy: A Binary Logistic Analysis Through Transaction Cost and Prospect Theories

2026 · Diala Kozaily, Joelle Matta, et al. · SAGE Open

Consumer-Brand Value Alignment: Insights from Gen Z's Purchasing Behaviors in the USA

2026 · Yara Harb, Marwan Azouri, et al. · Business Research Proceedings

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The Effect of Financial Transparency and Corporate Social Responsibility on Achieving Economic Sustainable Development in Lebanon

2026 · Mirna Kordab, Marwan Azouri, et al. · Business Research Proceedings

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The Impact of the Absence of Business Strategy in Dealing with Crisis Effectively: Case of Lebanon

2026 · Marwan Azouri, Esther Sleilati, et al. · Business Research Proceedings

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Hybrid Learning Management: Institutional Approaches and Performance Impact on Student Satisfaction in the Lebanese Context

2026 · Mony Trad, Marwan Azouri, et al. · The International Journal of Educational Organization and Leadership

Strategic Sustainability in Design-led Geosites: Enhancing Human Capital for Tourism and Regional Competitiveness

2026 · Ahmad El ZEIN, Marwan AZOURI, et al. · GeoJournal of Tourism and Geosites

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Integrating Sustainability into Corporate Strategy: Assessing Organizational and Competitive Performance in the Architectural Sector

2025 · Ahmad Lukman El Zein, Marwan Azouri, et al. · SSRN Electronic Journal

Enhancing capacity strengthening in NGOs operating in Lebanon: integrating resource-based view, organisational learning theory, and change management to navigate complexities

2025 · Diala Kozaily, Yara Harb, et al. · International Journal of Work Innovation

Tailored go-to-market strategies for MSMEs: an entrepreneurial marketing perspective in crisis-laden environments

2024 · Marwan Azouri, Omaya Kuran, et al. · International Journal of Work Innovation

Sustainability management and internal control systems in Lebanese NGOs

2024 · Bilal Jibai, Marwan Azouri, et al. · International Journal of Work Innovation

Works count: 29

Citation count: 197

H-index: 6

I10-index: 5