Author

Ed Keller

Observed institutions: University of California, Los Angeles, Columbia University

OpenAlex ID: A5061742318

Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth

2007 · Ed Keller · Journal of Advertising Research · 396

Word-of-Mouth Advocacy

2012 · Ed Keller, Brad Fay · Journal of Advertising Research · 164

The Role of Advertising in Word of Mouth

2009 · Ed Keller, Brad Fay · Journal of Advertising Research · 82

The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition

2009 · Barak Libai, Eitan Muller, et al. · 14

How Measuring Consumer Conversations Can Reveal Advertising Performance

2019 · Brad Fay, Ed Keller, et al. · Journal of Advertising Research · 6

Agent Intellects: Pattern as a Form of Thought

2006 · Ed Keller, Carla Leitao · Architectural Design · 2

The Reinvention of Self and World, on Aleksandar Dundjerovic's The Cinema of Robert Lepage: The Poetics of Memory

2005 · Ed Keller · Film-Philosophy · 2

Thinking Forest Fabbed Fields

2020 · Carla Leitão, Ed Keller · Routledge eBooks

フェイス・トゥ・フェイス・ブック : クチコミ・マーケティングの効果を最大限に高める秘訣

2016 · Ed Keller, Brad Fay, et al. · 有斐閣 eBooks

提携研究機関誌からの論文紹介 ARF『Journal of Advertising Research』より The role of advertising in word of mouth

2009 · Ed Keller, Brad Fay · 日経広告研究所報

Join us at the 2008 Annual Meeting

2007 · Jane Junn, Ed Keller · PS Political Science & Politics

Common marketing mistakes and five ways to remedy them

2005 · Ed Keller · The Hearing Journal

Where Has All the Money Gone? The Bleak Outlook in Education Funding.

1981 · Ed Keller · Principal

New Federalism, Old Questions.

1980 · Ed Keller · Principal

The execution of variety testing in Switzerland.

1961 · Ed Keller

Works count: 15

Citation count: 664

H-index: 5

I10-index: 4