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İpek KROM

Observed names: Ipek Krom, İpek Krom
Observed institution: İstanbul Esenyurt Üniversitesi
ORCID: 0000-0002-9420-0913
Observed ORCID: 0000-0002-9420-0913
OpenAlex ID: A5061797673
Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
2023 · İpek KROM · Erciyes İletişim Dergisi · 2
PDF
Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period
2022 · İpek KROM, Mehmet Sinan TAM · Galatasaray Üniversitesi İleti-ş-im Dergisi · 2
PDF
The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
2024 · İpek Krom, Mehmet Sinan Tam · İletişim Kuram ve Araştırma Dergisi · 1
PDF
The Use of Celebrity Endorsement Strategy and American Impact in Japanese Advertising
2022 · Ipek Krom · Advances in marketing, customer relationship management, and e-services book series · 1
Works count: 4
Citation count: 6
H-index: 2
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