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Sivarajah Rajumesh

Observed names: Rajumesh S, Rajumesh Sivarajah, S. Rajumesh
Observed institution: University of Jaffna
ORCID: 0000-0002-1114-9623
Observed ORCID: 0000-0002-1114-9623
OpenAlex ID: A5061828441
Promoting sustainable and human-centric industry 5.0: a thematic analysis of emerging research topics and opportunities
2023 · Sivarajah Rajumesh · Journal of Business and Socio-economic Development · 71
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Exploring the impact of psychological and social factors on green consumer behaviour: a comprehensive review of green marketing tactics
2024 · Rajumesh Sivarajah · SN Business & Economics · 19
Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)
2021 · V. Sathana, T. Velnampy, et al. · Future of business and finance · 15
Exploring the Problems and Challenges of Micro, Small and Medium Enterprises in Northern Province
2019 · Sathana Vaikunthavasan, T. Velnampy, et al. · Business and Management Horizons · 8
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A Conceptual Study of Marketing Strategy and Development of SME
2018 · Sathana V, Velnampy T, et al. · Journal of Accounting & Marketing · 4
The effect of competitive and green marketing strategy on development of SMEs
2019 · V. Sathana, T. Velnampy, et al. · Journal of Business Studies · 3
Unlocking Customer Engagement Via Gamification Dynamics In Sri Lankan E-Tailing
2023 · S. Rajumesh, M. Karunanithy, et al. · Journal of Business Studies · 2
Brand affect, brand trust, and perceived value: their impact on brand loyalty
2013 · Jing Zhang, S. Rajumesh, et al. · EXCEL International Journal of Multidisciplinary Management Studies · 2
Factors that influence on specialization selection in the bachelor of business administration: Special reference to university of Jaffna, Sri Lanka
2018 · S. Rajumesh, Kumaradeepan · International journal of research in social sciences · 1
Challenges and opportunities associated with development of small and medium enterprises in Jaffna district
2016 · S. Vaikunthavasan, T. Velnampy, et al. · Journal of Business Studies · 1
Development through Competitive and Green marketing strategy Manufacturing SMEs, operating in Jaffna district
2018 · V. Sathana, T. Velnampy, et al.
The impact of service reliability on customer swicthing in telecommunication industry Jaffna district, Srilanka
2013 · V. Kumaradeepan, S. Rajumesh · South Asian Journal of Marketing & Management Research
Service responsiveness on customer swicthing behaviour in banking industry Jaffna in district, Srilanka
2012 · V. Kumaradeepan, S. Rajumesh
Works count: 14
Citation count: 127
H-index: 4
I10-index: 3
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