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Author

Mas Oetarjo

Observed name: Oetarjo, Mas
Observed institution: Universitas Muhammadiyah Sidoarjo
ORCID: 0000-0002-0693-0132
Observed ORCID: 0000-0002-0693-0132
OpenAlex ID: A5061962677
Buku Ajar Manajemen Kompensasi
2022 · Vera Firdaus, Mas Oetarjo · Umsida Press eBooks · 17
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The Influence of Brand Image, E-WOM, and Customer Rating on Purchase Decisions on Shopee E-Commerce
2025 · Vani Zahara Maulidya, Mas Oetarjo, et al. · Jurnal Ilmiah Manajemen Kesatuan · 15
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Online Reviews and Ratings Shape Purchasing Decisions in Indonesian E-Commerce
2023 · Mas Oetarjo, Dwi Ahmad Ghofurur Rohim, et al. · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 10
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Kontribusi Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Rumah
2023 · Mas Oetarjo · Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA) · 7
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The Influence of Social Media, Brand Trust, and Word of Mouth on Parents' Decisions to Choose Muhammadiyah Elementary Schools
2022 · Febi Septiyan Ardiansa, Mas Oetarjo · Journal of Islamic and Muhammadiyah Studies · 7
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City Branding Sidoarjo Melalui Usaha Mikro Kecil Dan Menengah (UMKM) Dalam Meningkatkan Kunjungan Wisata Sidoarjo
2019 · Mas Oetarjo, Abd. Wachid, et al. · SNEB Seminar Nasional Ekonomi dan Bisnis Dewantara · 7
Pengaruh Viral Marketing, Brand Image, dan Lifestyle terhadap Keputusan Pembelian Iphone pada Mahasiswa Umsida
2024 · Salsabela Diniarti Rohmadhani, Misti Hariasih, et al. · Jurnal E-Bis (Ekonomi-Bisnis) · 6
E-Service Quality Dynamics and Global Customer Loyalty Impact
2024 · Siti Rahardhini Dwi Rahmayanti, Mas Oetarjo · Indonesian Journal of Law and Economics Review · 6
Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence
2022 · Devi Andriyanti Rosidah, Mas Oetarjo · Academia Open · 6
The Influence of Transformasional Leadership Style and Organizational Culture on Employee Performance with Motivation as an Intervening Variabel
2022 · Mochamad Luthfi Maulana, Mas Oetarjo · Indonesian Journal of Law and Economics Review · 6
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E-WOM, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian di TikTok Shop (Studi Kasus Jiniso Jeans)
2025 · Mochammad Fatur Irawan, Mas Oetarjo, et al. · Jurnal E-Bis (Ekonomi-Bisnis) · 5
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Pengaruh Brand Awareness, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Starbucks
2025 · Herdina Sabrina, Mas Oetarjo, et al. · Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA) · 5
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Pengaruh Live Streaming, Online Customer Review dan Voucher Gratis Ongkir Terhadap Keputusan Pembelian di Marketplace Shopee Pada Mahasiswa Universitas Muhammadiyah Sidoarjo
2024 · Fahreza Putra Rafliansyah Kurnia, Mas Oetarjo, et al. · Jurnal Administrasi dan Manajemen · 5
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Enhancing Public Service Performance through Motivation, Environment, and Discipline
2024 · Ahmad Nur Faizi, Sumartik, et al. · Indonesian Journal of Law and Economics Review · 5
Dampak Strategi Promosi Digital, Kualitas Pelayanan dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Studi Pada Lesehan Citra
2024 · Feri Indriani, Muhammad Yani, et al. · El-Mal Jurnal Kajian Ekonomi & Bisnis Islam · 5
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Pengaruh Kualitas Produk, Inovasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Kedai Jupe Bangil)
2024 · Mita Aditiya, Mas Oetarjo · El-Mal Jurnal Kajian Ekonomi & Bisnis Islam · 4
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Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors
2024 · Ferra Puspa Prasiwi, Mas Oetarjo · Academia Open · 4
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto
2017 · Habib Eko Prastyo, Mas Oetarjo · JBMP (Jurnal Bisnis Manajemen dan Perbankan) · 4
Price, Marketing Communications and E-commerce Services on Consumer Purchase Intention in Online Shopping
2024 · Roviqotul Ummah, Mas Oetarjo · Indonesian Journal of Cultural and Community Development · 3
Influence of Brand Image, E-WOM, and Customer Rating on Purchase Decisions on Shopee E-Commerce: Pengaruh Citra Merek, E-WOM, dan Customer Rating Terhadap Keputusan Pembelian di E-Commerce Shopee
2025 · Vani Zahara Maulidya, Mas Oetarjo · 2
Pengaruh Promosi, Kemudahan Pengguna, dan Online Customer Rating Terhadap Keputusan Pembelian Pada ShopeeFood (Studi Kasus Mahasiswa Universitas Muhammadiyah Sidoarjo)
2024 · Tina, Eli Agus, Hariasih, Misti, et al. · Management Studies and Entrepreneurship Journal (MSEJ) · 2
Pengaruh Desain Post, Komunikasi Visual dan Iklan Online Terhadap Minat Beli Pada Instagram @kopikenangan.id
2024 · Denia Tristanti, Mas Oetarjo · El-Mal Jurnal Kajian Ekonomi & Bisnis Islam · 2
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Mengkaji Dampak Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Konsumen
2024 · Kurniawan Sova Aprianto, Mas Oetarjo · Interaction · 2
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Peran Harga, Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen di Belikopi Sidoarjo
2024 · Mas Oetarjo, Moch Rofiuddin, et al. · Journal of Economic Bussines and Accounting (COSTING) · 2
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Influence of Price, Brand Image, and Service Quality to Purchasing Decisions for Fatul Paper Bag UMKM Products, Tarik Sidoarjo District
2024 · Bayu Arif Dharmawan, Mas Oetarjo · 2
Works count: 111
Citation count: 175
H-index: 6
I10-index: 3
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