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Ruth Avidar

Observed names: R Avidar, Ruth Avidar b
ORCID: 0000-0002-4607-6006
Observed ORCID: 0000-0002-4607-6006
OpenAlex ID: A5062097060
Information, Interactivity, and Social Media
2015 · Yaron Ariel, Ruth Avidar · Atlantic Journal of Communication · 174
Fighting, worrying and sharing: Operation ‘Protective Edge’ as the first WhatsApp war
2015 · Vered Malka, Yaron Ariel, et al. · Media War & Conflict · 75
The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory
2013 · Ruth Avidar · Public Relations Review · 70
A decade of social media in public relations research: A systematic review of published articles in 2010–2020
2022 · Osnat Roth-Cohen, Ruth Avidar · Public Relations Review · 65
Public relations, ethics, and social media: A cross-national study of PR practitioners
2015 · Margalit Toledano, Ruth Avidar · Public Relations Review · 53
Public relations and social businesses: The importance of enhancing engagement
2017 · Ruth Avidar · Public Relations Review · 50
Smartphones, publics, and OPR: Do publics want to engage?
2014 · Ruth Avidar, Yaron Ariel, et al. · Public Relations Review · 36
Smartphones and young publics: A new challenge for public relations practice and relationship building
2013 · Ruth Avidar, Yaron Ariel, et al. · Public Relations Review · 29
On organizational identity
2025 · Ruth Avidar · Routledge eBooks · 20
Social media, societal culture and Israeli public relations practice
2009 · Ruth Avidar · Public Relations Review · 20
Israeli public relations and the Internet
2011 · Ruth Avidar · Israel Affairs · 16
Social media theory in public relations: A curation of a neglected topic in public relations research
2023 · Ruth Avidar, Osnat Roth-Cohen · Public Relations Review · 13
Smartphone usage among young Israeli adults: a combined quantitative and qualitative approach
2017 · Yaron Ariel, Vered Elishar-Malka, et al. · Israel Affairs · 12
Trends in public and media agenda-setting during the 2015 Israeli elections
2016 · Dana Weimann-Saks, Yaron Ariel, et al. · Israel Affairs · 9
Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel
2019 · Clila Magen, Ruth Avidar · Journal of Public Relations Research · 8
Engagement, Interactivity, and Diffusion of Innovations
2018 · Ruth Avidar · Wiley eBooks · 8
The paradox of technology acceptance: ethics and strategic implications of artificial intelligence in public relations
2025 · Itzhak Mashiah, Ruth Avidar · Journal of Communication Management · 7
How a Politician Can Successfully Use Self-Humor and Apply Public Relations Principles Online: An Israeli Case Study
2012 · Ruth Avidar · 6
Intercultural Public Relations: Insights from the Middle East
2025 · Ruth Avidar, Ganga S. Dhanesh · Routledge eBooks · 5
Online agenda-setting research: Challenges and dilemmas
2017 · Yaron Ariel, Vered Elishar-Malka, et al. · The Agenda Setting Journal · 5
Geographical-institutional diversity and heterophily in academic research: a social network analysis of international collaboration, research communities and co-authorship in the public relations discipline
2024 · Amit Rechavi, Ruth Avidar, et al. · Atlantic Journal of Communication · 4
A Story of Love and Hate: Smartphones in Students’ Lives
2019 · Vered Elishar-Malka, Yaron Ariel, et al. · Emerald Group Publishing Limited eBooks · 4
‘God forbid we’d be infected’: framing and counter-framing of the ‘Corona Cruise Ship’ in Israeli media
2023 · Oshrat Sassoni-Bar Lev, Ruth Avidar · Journal of International Communication · 3
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Negative spaces as a strategic decision: The case of the Israeli Security Agency
2023 · Ruth Avidar, Clila Magen · Public Relations Review · 3
Wartime Changes in News Consumption Patterns among Israeli WhatsApp Users: Operation Protective Edge as a Case Study
2017 · Ruth Avidar, Yaron Ariel, et al. · WORLD SCIENTIFIC eBooks · 3
Works count: 39
Citation count: 713
H-index: 12
I10-index: 13
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