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Vivek Aggarwal

ORCID: 0000-0003-3618-3008
Observed ORCID: 0000-0003-3618-3008
OpenAlex ID: A5062162142
Education 4.0 and Web 3.0 Technologies Application for Enhancement of Distance Learning Management Systems in the Post–COVID-19 Era
2023 · Aditya Kumar Gupta, Vivek Aggarwal, et al. · Chapman & Hall/CRC eBooks · 42
Cause-related marketing and start-ups: moderating role of cause involvement
2019 · Vivek Aggarwal, Vinod Kumar Singh · Journal of Global Responsibility · 28
Effectiveness of Technological based Classroom Engagement
2022 · Aditya Kumar Gupta, Vivek Aggarwal, et al. · International Conference on Intelligent Engineering and Management (ICIEM) · 19
Role of ICT enabled Cloud Learning Management System tools in Fostering Entrepreneurship Amongst Youth
2022 · Vivek Aggarwal, Snigdha Dash, et al. · International Conference on Innovative Practices in Technology and Management (ICIPTM) · 19
Framework to Integrate Education 4.0 to Enhance the E-Learning Model for Industry 4.0 and Society 5.0
2023 · Aditya Kumar Gupta, Vivek Aggarwal, et al. · Chapman & Hall/CRC eBooks · 18
Critical Success Factors influencing success of SMEs
2022 · Aditya Kumar Gupta, Snigdha Dash, et al. · International Conference on Computation, Automation and Knowledge Management (ICCAKM) · 14
Sustainable behaviour and social media: a study of centennials attitudes towards sustainable advertising
2021 · Vivek Aggarwal, Prashant Dev Yadav, et al. · World Review of Entrepreneurship Management and Sustainable Development · 11
Metaverse Adoption Intention of Micro, Small and Medium Enterprises (MSMEs): Unclogging Communication with the Authorities
2024 · Prashant Mehta, Snigdha Dash, et al. · International Conference on Intelligent & Innovative Practices in Engineering & Management (IIPEM) · 4
Cause-Related Marketing in India: Effect of Cause Involvement on Purchase Intention
2019 · Vivek Aggarwal, Vinod Kumar Singh · SSRN Electronic Journal · 4
Influence of Cause Related Marketing Campaigns on Consumers’ Purchase Intention: An Empirical Study in India
2019 · Vivek Aggarwal, Vinod Kumar Singh · SSRN Electronic Journal · 1
Amul’s European expansion – the Spanish dilemma
2026 · Priyank Srivastava, Vivek Aggarwal, et al. · Emerald Emerging Markets Case Studies
Leveraging Machine Learning for Enhanced Online Marketing Activities
2026 · Pratiksha Jha, Vivek Aggarwal, et al. · Management for professionals
Study of Buying Behavior Patterns of Consumers Concerning Select Financial Products in India: A Descriptive Study
2024 · Vivek Aggarwal, Poorvi Agrawal · SSRN Electronic Journal
Consumers Response to Case Related Marketing Mediating Role and Moderating Influence of Perceived Case Brand Fit and Cause Involvement on Purchase Intention
2019 · Vivek Aggarwal · Shodhganga
Works count: 14
Citation count: 160
H-index: 7
I10-index: 7
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