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Chien-Wen Chen

Observed institution: Feng Chia University
ORCID: 0000-0001-5453-7004
Observed ORCID: 0000-0001-5453-7004
OpenAlex ID: A5062255259
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility
2022 · Wen-Kuo Chen, Chia-Ju Ling, et al. · Asia Pacific Journal of Marketing and Logistics · 86
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
2024 · Serhan Demirci, Chia-Ju Ling, et al. · Journal of theoretical and applied electronic commerce research · 13
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How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector
2025 · Chien-Wen Chen, Mingchang Chih, et al. · Asia Pacific Journal of Marketing and Logistics · 12
Emotional vs rational pathways in food micro-influencer marketing: a dual-system perspective on impulse buying
2025 · Chien-Wen Chen, Mingchang Chih, et al. · British Food Journal · 7
Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop
2025 · Chien-Wen Chen, Serhan Demirci · Asia Pacific Journal of Marketing and Logistics · 5
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market
2025 · Chien-Wen Chen, Duong Thuy Trang Nguyen, et al. · Asia Pacific Journal of Marketing and Logistics · 5
Works count: 6
Citation count: 128
H-index: 5
I10-index: 3
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