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Author

Paballo Patience Ntobaki

Observed names: Ntobaki, Paballo Patience, Paballo Ntobaki
Observed institution: Durban University of Technology
ORCID: 0000-0001-5746-8972
Observed ORCID: 0000-0001-5746-8972
OpenAlex ID: A5062256151
The Effect of Social Media Brand Engagement on South African Consumers’ Purchase Intentions
2023 · Paballo Ntobaki, Makhosazane Buthelezi · African Journal of Inter/Multidisciplinary Studies · 5
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The influence of social media marketing on Durban consumers' choice of brands
2018 · Ntobaki, Paballo Patience · DUT Open Scholar (Durban University of Technology) · 4
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Influence of Social Media on Consumer Purchasing Decisions in Durban
2022 · Paballo Patience Ntobaki, Tshepo Tlapana, et al. · Journal of Social Sciences · 3
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Consumer purchase behaviour of perishable products from selected stores in Durban
2022 · Paballo Ntobaki, Raymond Hawkins-Mofokeng, et al. · International Journal of Research in Business and Social Science (2147-4478) · 2
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The impact of social media marketing on consumer brand selection: a case of Durban customers
2023 · Tshepo Peter Tlapana, Paballo Patience Ntobaki, et al. · CBR - Consumer Behavior Review · 1
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From Clicks to Cars: Social Media Marketing and Generation Y’s Awareness of Eco-friendly Vehicles in Durban
2026 · Evelyn Naidoo, Paballo Patience Ntobaki · Emerald Group Publishing Limited eBooks
How Effective Are Sustainable Marketing Strategies in the South African Consumer Market? A Systematic Review
2026 · Thembeka Goodness Zondi, Paballo Patience Ntobaki, et al. · Springer eBooks
The Role of Marketing in Reducing Carbon Emissions: Perspectives from the South African Consumer Market
2026 · Paballo Patience Ntobaki, Ndivhuho Tshikovhi · Springer eBooks
Evaluating the impact of a retail management programme on graduates’ industry readiness at a selected South African university
2025 · Tshepo Tlapana, Paballo Patience Ntobaki, et al. · Central European Journal of Educational Research
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The role of influencer marketing on South African Generation Y consumers
2025 · Paballo Patience Ntobaki · DUT Open Scholar (Durban University of Technology)
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Works count: 11
Citation count: 17
H-index: 3
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