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Author

Ahmed Ghazal

ORCID: 0000-0003-1038-6608
Observed ORCID: 0000-0003-1038-6608
OpenAlex ID: A5062266047
Smart Assistive Glasses for Alzheimer's Patients
2019 · Mohamed Ait Gacem, Saifeddin Alghlayini, et al. · IEEE International Symposium on Signal Processing and Information Technology (ISSPIT) · 26
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
2022 · Eiman M. Negm, Ahmed Ghazal · American Journal of Industrial and Business Management · 8
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Binge-Watching during COVID-19: Motives and Consequences of Netflix Binge-Watching as a Media Consumption Behavior
2024 · Ahmed Ghazal, Nada Eman · International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy · 4
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Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
2024 · Mona Arslan, Ahmed Ghazal · OALib · 4
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Media control and the protection of family values: Case study of the current practices of women TikTok users in Egypt
2023 · Ahmed Ghazal, Passent Tantawi · Journal of Arab & Muslim Media Research · 4
Egyptian Cinema and the 2011 Revolution: Film Production and Representing Dissent
2020 · Ahmed Ghazal · Bloomsbury Publishing Plc eBooks · 2
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z
2024 · Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, et al. · OALib · 1
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Reshaping Popular Music Culture Via Digital Technologies: The Case of Mahraganat in Egypt
2023 · Ahmed Ghazal, Passent Tantawi · International Review of the Aesthetics and Sociology of Music · 1
Antecedents of Consumers’ Engagement with Boycotting Content on Social Media: A Male Vs Female Perspective
2025 · Ahmed Ghazal, Mona Arslan · المجلة العربیة للإدارة
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Between Semiotics and Puzzle Narrative Structure: An Analytical Study of the Creation of Cognitive Dissonance in Zeller's The Father (2020)
2025 · Merna Alaa Ahmed ElHennawy, Inas Hussein Hassan, et al. · مجلة وادي النيل للدراسات والبحوث الإنسانية والاجتماعية والتربويه
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Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model
2024 · Ahmed Ghazal, Eiman M Negm · International Journal of Multidisciplinary Studies on Management, Business, and Economy/International Journal of Multidisciplinary Studies on Management, Business, and Economy
Works count: 11
Citation count: 50
H-index: 4
I10-index: 1
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