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Alena Kusá

Observed names: Alena Kusa, Kusa Alena, Kusá, Alena
ORCID: 0000-0002-6421-2454
Observed ORCID: 0000-0002-6421-2454
OpenAlex ID: A5062550988
Communication as a Part of Identity of Sustainable Subjects in Fashion
2020 · Alena Kusá, Marianna Urmínová · Journal of risk and financial management · 29
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Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication
2023 · Marianna Marko, Alena Kusá · Communication Today · 20
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Current state and prediction of the future of digitization as a part of Industry 4.0
2022 · Anna Zaušková, Alena Kusá, et al. · Serbian Journal of Management · 10
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Using Neuromarketing to Create More Effective Messages in Sustainability Advertising Campaigns
2023 · Patrícia Beličková, Alena Kusá · European Conference on Innovation and Entrepreneurship · 8
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The Impact of Visual Product Communication on Customers’ Irrational Buying Behaviour
2023 · Alena Kusá, Patrícia Beličková, et al. · European Journal Of Media Art & Photography · 8
Perception of global environmental problems by Generation C and its marketing communication preferences
2020 · Alena Kusá, Igor Piatrov · SHS Web of Conferences · 8
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The role of artificial intelligence in neuromarketing research: Insights and applications
2023 · Alena Kusá, Patrícia Beličková · Media & Marketing Identity · 7
Comparison of furniture demand in Croatia and Slovakia.
2004 · Darko Motik, Alena Kusá, et al. · Forest Products Journal · 7
Gender Differences in Purchase Decision-making Styles
2014 · Alena Kusá, Zuzana Danechová, et al. · 5
Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences
2021 · Alena Kusá, Marianna Urmínová, et al. · Frontiers in Sustainable Food Systems · 4
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ECO-ECO Recycling Models and Application of their Principles into the Circular Economy
2020 · Alena Kusá, Tomáš Fašiang, et al. · Acta Polytechnica Hungarica · 3
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Research of customer preferences on furniture market in the Slovak Republic.
1999 · Eva Drličková, Alena Kusá, et al. · 3
Challenges and opportunities of AI in individual marketing communication tools
2023 · Jana Galera Matúšová, Alena Kusá, et al. · Media & Marketing Identity · 2
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
2022 · Kusá, Alena, Fašiang, Tomáš, et al. · Peter Lang eBooks · 2
Awareness of industry 4.0 and its tools across the V4 countries, Serbia and Bulgaria
2022 · Anna Zaušková, Alena Kusá, et al. · Serbian Journal of Management · 2
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Entity's Communication Strategy in the Selected Segment Targeted at Gen Z
2024 · Alena Kusá, Jana Galera Matúšová, et al. · Studies in Media and Communication · 1
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Opportunities and Threats of AI in Marketing and Communication in the Czech Republic and Slovakia
2024 · Alena Kusá, Jana Přikrylová, et al. · Media & Marketing Identity · 1
The Brand as a Tool of Marketing and Communication Power
2023 · Alena Kusá, Ladislav Pátík · European Realities International Scientific Conference · 1
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Christianity and the Value Orientation of Contemporary People
2014 · Alena Kusá, Miroslav Sabo · 1
Neuroscience Meets Entrepreneurship: A Neuromarketing Approach for Small Business Innovation
2026 · Patrícia Beličková, Alena Kusá · EAI Endorsed Transactions on Smart Business and Innovation
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The Relevance of Market Communication Through the Lens of Shopping Gravitation: Spatial Analysis as a Tool for Marketing Decision-Making
2026 · Tomáš Fašiang, Alena Kusá, et al. · Lecture notes in networks and systems
Impact of Pandemic on Consumer Behaviour in the Field of Sustainable Fashion
2020 · Marianna Urmínová, Alena Kusá
How is the Consumer Goods of Daily Use Shopping Behaviour Influenced by Gender
2016 · Alena Kusa, Tomas Fasiang, et al. · International Conference on Applied Social Science Research (ICASSR)
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Ethic vs. Business, Religion vs. Task
2016 · Alena Kusa, Zuzana Danechova, et al. · International Conference on Applied Social Science Research (ICASSR)
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The New Rules of Sales and Customer Service
2016 · Alena Kusá · Communication Today
Works count: 33
Citation count: 122
H-index: 7
I10-index: 3
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